Sacha Bettach
Sacha is a senior associate in the tech and comms, media and commercial groups at Bird & Bird’s Paris office. She is an attorney-at-law.
She mainly focuses on clients’ commercial practices with regard to consumers, notably in the entertainment and e-commerce sectors.
Her practice includes preparing contracts concerning rights to intangible goods and the entertainment sector, as well as preparing terms and conditions for e-commerce services, regulations for contests, gambling and promotions, and advising on aspects of their organisation.
She also advises clients on their B2B relationships (distribution, franchise and affiliation contracts), notably in the information technology and media sectors.
Sacha has both French and English postgraduate qualifications in commercial and new technologies law and is a member of the Paris Bar Association.
Practice Area
Panel
- Contributing Author
Qualified Year
- 2016
Experience
- Bird and Bird (2022 - current)
- Osborne Clarke (2021 - 2022)
- Coblence Avocats (2016 - 2021)
Membership
- French Bar Association
Qualification
- Lawyer (Avocat) (2016)
Education
- Paris Bar (2016)
- University Paris Sud (Paris XI), Master 2 Digital and Innovation Law degree (2014-2015)
- Skema Business School (Grande Ecole Program) (2011-2014)
1 Contributions by Sacha Bettach
PRACTICE NOTES
France: influencer marketing law—scope and cross-border reach; mandatory contracts; disclosures and prohibitions; DGCCRF enforcement; minors; dropshipping; EU DSA/AI Act alignment
This Practice Note is primarily for brands looking to work with influencers on specific social marketing campaigns and advertising promotions aimed at the French public.
Overview of the French regulations applicable to influencers
A new law with international reach
The French regime governing influencers and their public interactions with consumers on behalf of brands and companies (the ‘Influencers Law’) is designed to prevent scams and abusive conduct on social networks. Since its adoption, for the first time, certain influencer activities are either prohibited or strictly controlled. The Influencers Law sets out a comprehensive legal framework for anyone promoting goods or services on their social platforms.
The law applies whenever an influencer targets a French audience, thereby extending its scope to foreign influencers who engage with people in France. Ordonnance No. 2024-978 of 6 November 2024 amended aspects of the Influencers Law to ensure consistency with EU law. Notably, it introduced Article 5-1, which clarifies that Articles 4 and 5 of the Influencers Law do not apply to influencers who fall under the jurisdiction of another EEA Member State. As a result, some provisions of the Influencers Law apply...
TMT
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