Loïc Delanghe
Loïc is a lawyer working at PwC Legal Belgium with strong experience and interest in IT, IP, TMT and data protection related matters. He is a member of the Brussels Bar. Loïc graduated from UCLouvain and obtained an additional master's degree in ICT law from the University of Namur & the University of Oslo. He obtained the CIPP/E certification in 2020.
Loïc is passionate about legal issues arising from emerging technologies and strives to find original legal solutions in a constantly evolving world. As a certified privacy professional and qualified lawyer, Loïc has developed expertise in data protection-related topics and has advised both public and private clients in various sectors, including automotive, fashion, health, and telecommunications.
Loïc has worked as a data protection advisor for multinational companies to ensure compliance with various projects (use of AI, data exchanges between companies, data reuse, transfers abroad, collaboration with authorities). He has also advised various governments (federal and regional) on the exchange of their data and has defended them in the context of a complaint to the Belgian Data Protection Authority.
In the field of IT and IT licenses, Loïc assists both software providers and users regarding their rights. He guides them in contract negotiations (IaaS/PaaS/SaaS, SLAs, etc.).
Loïc is fluent in French, English, and Dutch.
Practice Area
Panel
- Contributing Author
Qualified Year
- 2014
Qualification
- Certified Information Privacy Professional / Europe (CIPP/E) (2020)
Education
- Université de Namur - Master in Technology Law (2014 - 2015)
- University of Oslo - Master in IP & IT law (2015)
- Université Catholique de Louvain - Master of Laws (2012 - 2014)
1 Contributions by Loïc Delanghe
PRACTICE NOTES
Belgium: federal and regional legal framework for social media influencer marketing—transparency, sector-specific advertising controls, enforcement, IP ownership and contracting considerations
This Practice Note explores the present legal regime governing social media influencers (influencers) in Belgium. As in many jurisdictions, influencer marketing in Belgium remains pervasive, expanding across multiple platforms and deployed for both commercial and political ends. In 2025, research into how Belgians perceive branding via social media and influencer activity found that 83.9% of 16–24-year-olds said they follow an influencer on social media. Among these, 34% confessed to being steered by an influencer in a recent purchase, and 38% reported they began following a brand because of an influencer. All figures have risen relative to the earlier study carried out in 2023. It hardly needs saying that influencer marketing presents openings for brands and advertising businesses, helping them engage target audiences with greater precision. Influencer promotion manifests in numerous formats, some more understated than others, including adverts, paid-for posts, mid-roll breaks in videos, and product placements. Influencers wield notable capacity to shape the buying behaviour of their followers. That impact comes with a spectrum of obligations, since their messages can render consumers especially vulnerable to new products or emerging trends across the platforms and formats described above, influencing reactions to promoted brands and the products featured in content online...
TMT
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