Legal Guidance and Research / Experts / Aleksandra Żebrowska
Aleksandra Żebrowska#12933

Aleksandra Żebrowska

Bird & Bird
Aleksandra Żebrowska is an associate in the Intellectual Property team of Bird & Bird. She has been advising clients since 2016.
 
Aleksandra specialises in matters involving various aspects of intellectual property law, with a special focus on trademarks, patents, copyrights and unfair competition.
She has participated in complex IP litigation, involving patent and trademark infringements in particular, the invalidation of industrial property rights, before the common courts, the Polish Patent Office and administrative courts. She is well versed in the protection and commercialisation of IP rights, the enforcement of trademark and patent rights as well as the transfer and licensing of new technologies.
She also specialises in providing legal assistance to companies operating in the TMT field, including companies from the gaming and advertising sectors as well as TV broadcasters and publishing houses. She has participated in diverse international projects of a complexity requiring exceptional engagement and a thorough understanding of corporate operations.
She has been providing day-to-day advice to clients on structuring the transfer of IP rights and on M&A transactions in the area of IP rights and new technologies.
Before joining Bird & Bird, she gained professional experience working for renowned international and Polish law firms.

Practice Area

Panel

  • Contributing Author

Qualified Year

  • 2022

Experience

  • Dentons [law firm] (2018 - 2021)
  • Domański Zakrzewski Palinka (DZP) [law firm] (2016 - 2018)

Membership

  • Warsaw Bar Association [Izba Adwokacka w Warszawie]

Qualification

  • Attorney-at-law [adwokat] 2022

Education

  • University of Warsaw, Post-graduate Programme in Intellectual Property Law (2017-2018)
  • University of Warsaw, Master’s degree, Law (2012-2017)

1 Contributions by Aleksandra Żebrowska

Poland: influencer marketing and advertising law—disclosure obligations, sector-specific restrictions, sanctions, IP ownership and key contract clauses
PRACTICE NOTES
Poland: influencer marketing and advertising law—disclosure obligations, sector-specific restrictions, sanctions, IP ownership and key contract clauses
This Practice Note is chiefly for brands and advertising agencies looking to work with social media influencers (or other talent) on social media marketing campaigns and promotional advertising in Poland. It covers: Influencer marketing as a form of advertising Disclosure requirements Applicable advertising regulations Sanctions for inadequate disclosure Ownership of influencer content Key provisions in influencer contracts Influencer marketing as a form of advertising Although influencer activity is extremely popular in Poland, there are no statutes aimed specifically at it. The law treats influencer marketing as advertising, so in practice the full body of advertising rules applies. In September 2021, the President of the Office of Competition and Consumer Protection (UOKiK) opened an investigation into the proper labelling of sponsored material by influencers. This led, in September 2022, to the release of an official guide on labelling advertising content by influencers in social media. The guidebook was created in co-operation with Poland’s principal advertising industry bodies—namely IAB Poland, the SAR Marketing Communications Association and the Advertising Council (which is also responsible for self-regulation of advertising in Poland and adopted the Code of Ethics)...
TMT
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