Craig Giles
Craig is a Partner in the Sport and Media Groups of Bird & Bird LLP.
He advises on a range of commercial issues connected with sport, including sponsorship, media rights, image rights, staging agreements, agency agreements, merchandising, licensing, funding agreements, brand protection and ticketing measures. He represents clients across all major sports, including football, rugby, tennis, cricket and athletics, as well as a range of broadcasters, event organisers and sponsors.
His work also encompasses advising clients on gambling regulations, e-commerce and advertising and promotional campaigns in broadcast and non-broadcast media, including comparative advertising, prize promotions and competitions, and complaints before the Advertising Standards Authority and Ofcom.
Practice Areas
Panel
- Contributing Author
1 Contributions by Craig Giles
PRACTICE NOTES
Commercialising Sport: Legal Strategies for Venues, Ticketing, Media Rights, Sponsorship, Merchandising, Sports Data and Participation Agreements, with Competition and Consumer Compliance
Sport has unquestionably evolved into a significant industry in its own right. Yet, under English law, there is no freestanding proprietary right in a sport or sporting event: a sports organisation lacks an automatic, absolute claim to all commercial income simply by virtue of organising the event. The same position applies to the specific rights typically associated with the commercialisation of sport; for example, there are no discrete sporting media rights, sponsorship rights or image rights. This Practice Note outlines the legal and contractual rights on which a sports organisation can depend, and the practical measures it can adopt to cultivate valuable proprietary rights in the sporting properties it owns or stages, and to commercialise those rights effectively...
Operation and control of venues
For many sports organisations, the venue where an event is held not only functions as the team’s ‘home’ and a focal point for supporters, but also acts as the cornerstone of their commercial programme. Some of the principal revenue streams that can be generated from a sporting venue include:
ticketing...
TMT
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