David Bond
David Bond is a partner in the Commercial IP group at law firm, Field Fisher Waterhouse LLP, specialising in Brand Management, advising clients on ways to promote and commercially exploit their brands and other intellectual property.
As head of the firm’s Advertising and Marketing Group David assists clients to develop awareness of their brand, specifically advising on all forms of marketing communication and promotional activity, both in the traditional media of print, TV and radio and increasingly online, within a client’s own website and third party social media sites and mobile.
David’s clearance work involves advising both advertisers and their agencies on advertising copy, dealing with the industry regulators and lodging and defending ASA complaints. On the contract side, David drafts and negotiates a wide variety of commercial agreements on behalf of advertisers and agencies, such as client/agency contracts, endorsement/merchandise contracts, venue hires and sponsorship agreements. David has also structured and drafted the relevant terms for numerous loyalty reward programmes.
David also advises on the legality of all forms of sales promotion and drafts terms and conditions for both free prize draws (sweepstakes) and skill based competitions and related handling house and redemption contracts.
David has advised both the Advertising Association (AA) and the Incorporated Society of British Advertisers (ISBA), operating the latter’s advertising legal hotline for its members.
David is also a specialist franchise lawyer and member of the firm’s leading franchise practice, advising a broad range of clients to use franchising as a means of corporate expansion both in the UK and overseas, with a particular focus on the retail, food and beverage and services sectors. David is the co-author of the Franchise, Agency and Distribution volume of Butterworths “Encyclopaedia of Forms and Precedents”.
David is the only UK lawyer to be ranked by the legal directory Chambers 2012 as a leading expert in both franchising and advertising and marketing.
Practice Areas
Panels
- Consulting Editorial Board
- Contributing Author
Membership
- European Sponsorship Association, Promotion Marketing Association, Inc, British Franchise Association
3 Contributions by David Bond
PRACTICE NOTES
Environmental and greenwashing claims in UK advertising: DMCCA regime, CAP/BCAP rules, CMA/ASA guidance, EU measures, sanctions and key ASA rulings
This Practice Note outlines the main controls on the use of environmental claims in advertising and covers these core areas:
relevant legislation
self-regulatory codes
sanctions for non-compliance
Environmental messaging in marketing is rising as consumers become more informed about the ecological effects of the goods and services they choose. Firms are leveraging this heightened awareness by showcasing their sustainability credentials. Examples include statements such as 'environmentally friendly' or presenting a product or service as 'green', 'clean', or 'carbon neutral'. Typical wording ranges from broad descriptors to specific carbon-related statements, reflecting attempts to signal positive environmental impact to prospective customers across their marketing materials. As these claims proliferate, the Advertising Standards Authority (ASA), the body tasked with overseeing advertising in the UK, has seen a parallel uptick in complaints about environmental claims in adverts.
Relevant legislation
Consumer protection from unfair trading
Until April 2025, the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277 governed all advertising and commercial practices in the UK and apply to any act, omission or other commercial practice by a business involved in the promotion, sale or supply of products (including services) to consumers. CPUTR 2008 contained a general prohibition on unfair commercial practices,...
TMT
PRECEDENTS
Precedent: International Franchise Area Development Deed (England and Wales)
This DEED of agreement is dated [ insert date ]
Parties
[ insert name of party ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] with its registered office at ] [ insert address ] (Franchisor); and
[ insert name of party ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] with its registered office at ] [ insert address ] (Developer).
Each of the Franchisor and the Developer is a party, and together the Franchisor and the Developer are the parties.
Background:
The Franchisor has created the Method and the Business.
The Franchisor [ has applied to register OR is the registered proprietor of OR owns OR has the right to sub-licence ] the Trade Marks.
The Franchisor seeks to grow its franchise network internationally and is therefore prepared to appoint the Developer to operate the Development Business in the Territory.
The Developer wishes to accept, and is in a position to accept, that appointment.
...
Commercial
PRECEDENTS
Regional Franchise Development Deed (England and Wales): Appointment of Developer for Multi-Unit Territory
This DEED of agreement is entered into on [ insert date ]
Parties
[ insert name of party ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] whose registered office is at ] [ insert address ] (Franchisor); and
[ insert name of party ] [ of OR a company incorporated in [ England and Wales ] under number [ insert registered number ] whose registered office is at ] [ insert address ] (Developer).
(Each of the Franchisor and the Developer is a party and, together, the Franchisor and the Developer are the parties.)
Background:
The Franchisor has created the Method and established the Business.
The Franchisor [ has applied to register OR is the registered proprietor of OR owns OR has the right to sub‑licence ] the Trade Marks.
Seeking to grow its franchise network, the Franchisor is willing to appoint the Developer to operate the Development Business within the Territory.
The Developer wishes to accept that role and is able to do so.
...
Commercial
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