Stefaan Meuwissen
Stefaan works for the Beijing branch of our Hogan Lovells Intellectual Property Agency. He joined Hogan Lovells in 2014. Prior to this, he worked at the intellectual property department of a top international law firm in Brussels for three years.
Stefaan obtained a master's degree in intellectual property law from King's College, University of London, and a bachelor's and master's degree in law from Leuven University, Belgium. He also qualified as a lawyer in Brussels in 2011. His native languages are Dutch and English, and he is also fluent in French, Portuguese and Italian, and has an intermediate level of Mandarin Chinese.
His main practice areas are commercial intellectual property, including deals involving licensing, assignment and technology transfer, and various intellectual property-related commercial transactions. In addition, he also provides general foreign-related intellectual property consulting services.
Practice Area
Panel
- Contributing Author
Qualified Year
- 2011
Qualifications
- LLB (2008)
- LLM (2010)
- LLM (2011)
Education
- KU Leuven (2010)
- King's College London (2011)
1 Contributions by Stefaan Meuwissen
PRACTICE NOTES
Legal guide to influencer marketing in China: advertising, disclosure, livestreaming, sanctions, platform liability, IP rights and contract essentials
This Practice Note is primarily intended for brands that are planning to work with influencers (or other talent) on social marketing campaigns and advertising promotions within China.
Influencer endorsement
Influencer ‘endorsement’ is chiefly governed and supervised under the Chinese Advertising Law (CAL), which is the principal body of legislation regulating commercial advertising activities across China. The CAL applies widely to commercial advertising where commodity traders or service providers, whether directly or indirectly, present goods or services they market within China. Until 2015, the CAL contained no clauses concerning endorsements or influencer activity. When the CAL was updated in 2015, however, a definition of ‘endorsers’ and tailored provisions addressing endorser conduct were introduced. Endorsers are described in a broad, neutral manner as: ‘natural persons, legal persons or other organisations other than advertisers that recommend or demonstrate products or services in their name or image in advertisements’ (see Article 2 of CAL), and would therefore cover, in practice, ‘Key Opinion Leader’, ‘KOL’ or ‘关键意见领袖’. The CAL does not set out any definitions or further rules regarding the elements of ‘payment’ or ‘control’ in endorsement activity, nor has the administrative authority in charge of such matters to date at a national level or otherwise either...
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