Baran Güney
Baran Güney is a senior associate in Gün + Partners and he has been working for the firm since 2013. Baran is focused on intellectual property and technology, media & telecommunication practice areas of Gün + Partners. His practice concentrates on trademark, design, information technology, domain names, advertising, media and consumer laws.
Baran drafts legal advices and statements for the clients especially in trademark, advertisement, media and consumer law matters.
Within the scope of the technology, media & telecommunication working group Baran provides support to clients with respect to consumer law particularly for labeling and product liability issues, for commercial communication and advertising issues, data protection issues and ensuring that their products and services are compliant with the applicable regulatory regime.
Practice Area
Panel
- Contributing Author
Qualified Year
- 2013
Qualification
- LLB (2013)
Education
- Galatasary University (2013)
1 Contributions by Baran Güney
PRACTICE NOTES
Türkiye: influencer marketing and social media advertising—legal requirements on testimonials, disclosure, minors, prohibited products, contests, sanctions, and advertiser-influencer agreements
Influencer marketing through social media influencers
Influencer-led promotion has surged within the advertising landscape. International and domestic brands alike work with social media personalities to spotlight their names, products and services, since these figures can also strongly shape consumers’ purchasing choices through the demonstrations, endorsements and praise they share. Likewise, global research indicates that Türkiye places 11th worldwide for the largest number of social media users. In 2023, Türkiye counted 69.55 million social media users, and forecasts suggest this could rise to 79.6 million by 2029. Up to 2021, Türkiye lacked specific statutes, regulations or self-regulatory measures tailored to advertising via social platforms. Nevertheless, the overarching advertising rules and principles set out in Consumer Protection Law No. 6502 (the Consumer Protection Law) and the Commercial Advertisement and Unfair Commercial Practices Regulation (the Advertising Regulation) governed social media promotions. They applied to material marked as advertising on such channels and to influencer marketing communications in general nationwide. Therefore, advertisements on social platforms and influencer-led content were required to meet Turkish advertising standards—so such adverts had to be accurate, honest, non-misleading, compatible with public order, and not give rise to unfair competition. Accordingly, on 4 May 2021, the Advertisement Board of Türkiye...
TMT
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