Hande Hançar
Hande Hançar joined the firm in 2005 and has been a partner since 2014. She is co-chair of the firm’s intellectual property and technology, media & telecommunication practices.
She advises on intellectual property, both contentious and non-contentious matters relating to trademarks, copyrights, industrial designs, domain names and unfair competition. She has extensive litigation experience and has counselled numerous foreign clients on IP strategies, legal disputes, licensing and settlement agreements. Hande has also acted on behalf of originators in numerous complex patent infringement and validity actions in the pharmaceutical industry and assisted clients in drafting complex software and patent license contracts.
Within the scope of the technology, media & telecommunication practice group, Hande provides support to clients on consumer law particularly for labelling and product liability issues, commercial communication and advertising, data protection and ensuring that their products and services are compliant with the Turkish regulatory regime.
Hande also serves as a counsel to the Association of Research-Based Pharmaceutical Companies (AIFD) in Turkey and advises on many regulatory policy papers and drafting regulations proposed to the Turkish governmental authorities.
Practice Area
Panel
- Contributing Author
Qualified Year
- 2005
Membership
- European Communities Trade Mark Association (ECTA), Chair of the Publications Committee and Member of Copyright Committee
- Licensing Executives Society Turkey (LES Turkey), Board Member
- International Federation Of Intellectual Property Attorneys (FICPI)
- International Trademark Association (INTA)
- Association Internationale pour la Protection de la Propriété Intellectuelle (AIPPI)
Qualification
- LLB (2005)
Education
- Galatasary University (2005)
1 Contributions by Hande Hançar
PRACTICE NOTES
Türkiye: influencer marketing and social media advertising—legal requirements on testimonials, disclosure, minors, prohibited products, contests, sanctions, and advertiser-influencer agreements
Influencer marketing through social media influencers
Influencer-led promotion has surged within the advertising landscape. International and domestic brands alike work with social media personalities to spotlight their names, products and services, since these figures can also strongly shape consumers’ purchasing choices through the demonstrations, endorsements and praise they share. Likewise, global research indicates that Türkiye places 11th worldwide for the largest number of social media users. In 2023, Türkiye counted 69.55 million social media users, and forecasts suggest this could rise to 79.6 million by 2029. Up to 2021, Türkiye lacked specific statutes, regulations or self-regulatory measures tailored to advertising via social platforms. Nevertheless, the overarching advertising rules and principles set out in Consumer Protection Law No. 6502 (the Consumer Protection Law) and the Commercial Advertisement and Unfair Commercial Practices Regulation (the Advertising Regulation) governed social media promotions. They applied to material marked as advertising on such channels and to influencer marketing communications in general nationwide. Therefore, advertisements on social platforms and influencer-led content were required to meet Turkish advertising standards—so such adverts had to be accurate, honest, non-misleading, compatible with public order, and not give rise to unfair competition. Accordingly, on 4 May 2021, the Advertisement Board of Türkiye...
TMT
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