Piotr Dynowski , LL.M.
Piotr Dynowski is a partner and head of the IP, media, tech and comms practice at Bird & Bird’s Warsaw office. He is an attorney-at-law (radca prawny).
Piotr is one of the leading intellectual property experts in Poland. He advises on a wide range of contentious, commercial and regulatory matters in the most innovative sectors, such as pharmaceuticals, electronics, media, entertainment, sports, advertising, IT and telecommunications.
In particular, Piotr supports clients in developing and implementing comprehensive pretrial and litigation strategies for the protection of intellectual property, and represents clients at all levels of proceedings before common courts, administrative courts and the Polish Patent Office. He has represented clients in many multimillion-euro and precedent-setting disputes.
He supports clients in business transactions related to the transfer and acquisition of intellectual property rights, as well as in matters related to media rights, image rights, sponsorship, merchandising and licensing. Piotr’s clients include broadcasters, advertising
and media agencies, publishers, organisers of mass events, sports federations and athletes.
He also advises on all aspects of gaming law, in particular online gambling and betting, social gaming and e-sports. His expertise covers licensing regimes and regulatory issues, as well as advertising and provision of B2B services to gambling operators. As an expert in Polish gambling law, Piotr frequently speaks at events such as EGR Briefing, ICE VOX and Prague Gaming Summit.
Piotr is a lecturer at the Hugo Grotius Intellectual Property Rights Centre in Warsaw, and at the Jagiellonian University in Krakow.
He was awarded Legal Rising Star 2012 by LexisNexis and Dziennik Gazeta Prawna, ILO Client’s Choice Award – Poland Patents 2015 and 2020 and Managing IP – IP Star 2014 and 2015, and Patent Star 2016–2021.
He is a legal expert to the Polish Chamber of Commerce and the Polish Chamber of Information Technologies and Telecommunications, and a member of INTA, AIPPI, ECTA, PTMG, Marques and IMGL.
Practice Area
Panel
- Contributing Author
Qualified Year
- 2013
Experience
- Jakubowski i Pluta [law firm] (2000 - 2002)
- Jakubowski i Pluta [law firm] (2003 - 2005)
- Leśnodorski, Ślusarek i Wspólnicy (LSW) [law firm] (2005 - 2008)
- Drzewiecki, Tomaszek i Wspólnicy [law firm] (2008 - 2008)
Membership
- Okręgowa Izba Radców Prawnych w Warszawie [Warsaw Bar Association]
- Polish Chamber of Commerce
- Polish Chamber of Information Technologies and Telecommunications
- International Trademark Association (INTA)
- International Association for the Protection of Intellectual Property (AIPPI)
- European Communities Trade Mark Association (ECTA)
- Pharmaceutical Trade Marks Group (PTMG)
- MARQUES
- International Masters of Gaming Law (IMGL)
- New Technologies Law Association
Qualification
- Radca prawny [attorney-at-law] (2013)
Education
- Law – Warsaw University [Master’s degree] (1997-2002)
- European and comparative law – Maastricht University [LL.M.] (2002-2003)
1 Contributions by Piotr Dynowski
PRACTICE NOTES
Poland: influencer marketing and advertising law—disclosure obligations, sector-specific restrictions, sanctions, IP ownership and key contract clauses
This Practice Note is chiefly for brands and advertising agencies looking to work with social media influencers (or other talent) on social media marketing campaigns and promotional advertising in Poland. It covers:
Influencer marketing as a form of advertising
Disclosure requirements
Applicable advertising regulations
Sanctions for inadequate disclosure
Ownership of influencer content
Key provisions in influencer contracts
Influencer marketing as a form of advertising
Although influencer activity is extremely popular in Poland, there are no statutes aimed specifically at it. The law treats influencer marketing as advertising, so in practice the full body of advertising rules applies. In September 2021, the President of the Office of Competition and Consumer Protection (UOKiK) opened an investigation into the proper labelling of sponsored material by influencers. This led, in September 2022, to the release of an official guide on labelling advertising content by influencers in social media. The guidebook was created in co-operation with Poland’s principal advertising industry bodies—namely IAB Poland, the SAR Marketing Communications Association and the Advertising Council (which is also responsible for self-regulation of advertising in Poland and adopted the Code of Ethics)...
TMT
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