Myrna Teeuw
Myrna is a junior associate with a focus on advertising and food law. She holds a master’s degree in law with a specialization in intellectual property from Utrecht University, which she completed cum laude. Her interest in IP law developed early during her bachelor’s studies and has since expanded to include the regulatory and commercial aspects of food law – a field where branding, compliance, and innovation intersect.
Myrna supports clients in both the creative and food industries with matters ranging from misleading advertising and sustainability claims to labeling requirements and product compliance. She brings a detail-oriented and practical mindset to her work, informed by prior experience in the in-house legal department of a Dutch corporate and her volunteer work at a legal advice center.
Clients appreciate her thoughtful communication and sharp legal analysis, especially in navigating complex regulatory frameworks.
Myrna’s professional focus on food is complemented by her passion for cooking and baking. She also enjoys playing soccer and exploring macro photography.
Practice Area
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- Contributing Author
1 Contributions by Myrna Teeuw
PRACTICE NOTES
Influencer marketing in the Netherlands: legal framework, disclosure requirements, enforcement and key contract terms
This Practice Note is intended chiefly for brands looking to work with social media influencers (or other talent) on social promotions and advertising in the Netherlands. It also serves influencers and brand owners involved in advertising. It outlines the principal rules, codes and guidance, labelling and disclosure obligations, together with sanctions and oversight where disclosure is insufficient. It additionally addresses subsistence of copyright in sponsored material and key terms commonly found in the relevant agreements.
Influencer endorsement—key regulations, codes and guidelines
In broad terms, influencer endorsement is a marketing practice by an advertiser designed to prompt influencers to speak about a product or brand, at times following specific instructions from the advertiser. The influencer receives consideration for this activity, whether as payment or benefits in kind (for example, discounts or free products or services).
A recurring difficulty is separating advertising (to which advertising rules apply) from original content (falling within freedom of expression). A key question has been whether a social media post may constitute advertising even where no collaboration exists between an advertiser and an influencer. The Advertising Code Committee (ACC) has...
TMT
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