Daniël Haije
Daniël is a seasoned litigator and trusted advisor in the field of advertising, marketing and e-commerce, offering clients strategic counsel on the full spectrum of legal issues impacting these industries. He has a proven track record of successfully representing clients in complex disputes before both civil courts and self-regulatory bodies, particularly in cases involving advertising campaigns, intellectual property disputes, and regulatory compliance challenges.
Operating from Amsterdam's vibrant creative hub, Daniël works with some of the world’s most innovative ad agencies and high-profile brands across diverse industries, including FMCG, food & beverages, online retail, entertainment, aviation, fashion, technology, and charity. He is particularly adept at protecting and enforcing intellectual property rights such as trademarks and copyrights, ensuring that his clients' creative assets remain secure and their reputations untarnished. Daniël’s litigation capabilities, combined with his industry-specific expertise, make him a formidable ally for brands and agencies navigating the legal complexities of today’s fast-paced advertising and e-commerce landscape.
Daniël teaches advertising law to lawyers at the “Martens Academie” post-graduate intellectual property program. He also teaches portrait law (right of publicity) at VU University Amsterdam. Daniel chairs the Netherlands Advertising Law Association (VvRr) and is global vice-chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.
Practice Area
Panel
- Contributing Author
1 Contributions by Daniël Haije
PRACTICE NOTES
Influencer marketing in the Netherlands: legal framework, disclosure requirements, enforcement and key contract terms
This Practice Note is intended chiefly for brands looking to work with social media influencers (or other talent) on social promotions and advertising in the Netherlands. It also serves influencers and brand owners involved in advertising. It outlines the principal rules, codes and guidance, labelling and disclosure obligations, together with sanctions and oversight where disclosure is insufficient. It additionally addresses subsistence of copyright in sponsored material and key terms commonly found in the relevant agreements.
Influencer endorsement—key regulations, codes and guidelines
In broad terms, influencer endorsement is a marketing practice by an advertiser designed to prompt influencers to speak about a product or brand, at times following specific instructions from the advertiser. The influencer receives consideration for this activity, whether as payment or benefits in kind (for example, discounts or free products or services).
A recurring difficulty is separating advertising (to which advertising rules apply) from original content (falling within freedom of expression). A key question has been whether a social media post may constitute advertising even where no collaboration exists between an advertiser and an influencer. The Advertising Code Committee (ACC) has...
TMT
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