Yago Vázquez Moraga

Statim

Yago Vázquez Moraga is a partner at Statim, in the areas of telecommunications, media and technology (TMT) and litigation & arbitration. He holds a master’s degree in advanced studies in law (DEA) from the University of Barcelona. Yago is focused on advising national and international clients in matters connected with TMT (inter alia, IT, broadcasting rights, advertising, competition and regulatory issues, e-commerce, licensing, privacy and data protection), and litigation related to these matters. He is a lecturing professor on several master’s degrees.

Practice Area

Panel

Contributing Author

Qualified Year

2005

Membership

Barcelona Bar Association

Education

Universitat de Barcelona (Degree in Law) (2004)
Universitat de Barcelona (Master Degree in Advanced Studies -DEA-) (2010)

1 Contributions by Yago Vázquez Moraga

PRACTICE NOTES

Spain: legal framework for engaging social media influencers—regulation, consumer protection, tax, sanctions and key contract terms

This Practice Note is designed chiefly for brands and businesses planning to work with influencers for social marketing campaigns and advertising promotions in Spain. The nature of social media influencers Influencers offer companies and brands a compelling route to showcase products or services. Through expansive channels such as their social networks and media platforms, they provide notable visibility and harness the closeness they build with end-users. Many have audiences of thousands, even millions, whom they sway through their style of communication, the way they frame messages, and the content they create. Consequently, they are a highly potent marketing tool, enabling brands to reach prospective clients more quickly and directly than long-standing channels like television, radio or static advertising. In line with the 2025 Code of Conduct on Advertising Through Influencers, prepared by the Spanish Association for the Self-Regulation of Commercial Communication (Autocontrol), the Spanish Advertisers Association (AEA), and IAB Spain, the definition and scope of “influencer” are addressed within that code...

TMT

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