Ann-Maree Blake
Ann-Maree is a commercial and data protection solicitor in the corporate/commercial team at Quastels LLP advising a diverse range of clients with a particular focus on luxury brands in the health, beauty and fashion sectors as well as technology businesses.
She has extensive experience in commercial and technology law, specialising in high-value, bespoke contracts and complex commercial advisory work. Her expertise spans e-commerce, branding and technology related agreements, helping clients navigate sophisticated transactions, strategic partnerships and cross-border initiatives and the use and exploitation of technology and intellectual property.
Ann-Maree has a strong interest in the use of artificial intelligence (AI) particularly in e-commerce, including applications in logistics, supply chain optimisation and algorithmic decision making. She advises clients on the legal implications of AI deployment, helping them leverage innovative technologies while managing legal risks.
She combines a strong understanding of regulatory frameworks with deep commercial insight, helping clients to achieve their commercial aims while navigating legal and compliance challenges.
Practice Area
Panels
- Consulting Editorial Board
- Contributing Author
Qualified Year
- 2003
Membership
- Law Society of England and Wales
Qualifications
- LLB (1994)
- Qualified Lawyers Transfer Test (2003)
- Practitioner Certificate in Data Protection (GDPR) PC.dp (2021)
Education
- University of Otago, New Zealand (1990-1994)
1 Contributions by Ann-Maree Blake
PRACTICE NOTES
Digitalising Supply Chains: Technologies, Benefits, Risks, and Legal and Regulatory Contractual Considerations
refers to the transition from manual, paper-based or other analogue, non-digital processes to integrated digital technologies and tools that enable the efficient flow and movement of goods, information and finances between suppliers, manufacturers, logistics providers and customers. In practice, this means the adoption and integration of digital solutions across all stages of the supply chain, from sourcing and procurement through to production, distribution and delivery. Digitalisation is realised using a range of technologies including data analytics, automation, artificial intelligence (AI), blockchain and the Internet of Things (IoT). Its importance has increased as supply chains have become more volatile, complex, opaque and cost-intensive. Today, supply chains face significant risks from global disruptions (such as the COVID-19 pandemic, geopolitical tensions and trade restrictions, including tariffs), extreme weather and climate-related events, regulatory pressures and rising expectations for transparency. In this landscape, adopting digital technologies is becoming essential not only for operational efficiency but also to secure long-term strategic advantage. When executed effectively, digitalisation allows businesses to predict, control and respond in real time. The principal value of digitalisation is in data, and organisations that have digitalised their supply chains can spot bottlenecks, prevent overproduction, optimise inventory and enhance overall service levels consistently without...
Commercial
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