Serena King
Solicitor
Serena specialises in intellectual property, digital regulatory compliance, and emerging technology. She advises clients across the technology, digital, consumer, and creative industries on trade mark, copyright and design issues, as well as on complex regulatory regimes governing online safety, consumer protection and AI deployment.
Her practice spans both advisory and contentious matters. Serena advises on brand protection, lookalike products, online infringement and platform‑related IP risks, and supports clients in enforcing their rights across multiple jurisdictions. She also regularly advises on IP issues arising from AI‑generated content, generative model integrations, and voice and likeness licensing.
On the regulatory side, Serena counsels global technology platforms on compliance with the Digital Services Act, Online Safety Act, the EU AI Act and wider consumer protection requirements. She has extensive experience steering clients through product compliance reviews, safety‑by‑design considerations, and risk assessments relating to AI chatbots, avatar‑generation tools and synthetic media features.
Practice Area
Panel
- Contributing Author
Qualified Year
- 2021
Membership
- Law Society of England & Wales - Member
Qualifications
- Postgraduate Diploma in Intellectual Property Law and Practice (2023)
- LLM Commercial Legal Practice Course (2019)
- LLB Law with Spanish (2017)
Education
- University of Oxford (2023)
- BBP University Law School (2019)
- University of Liverpool (2017)
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