Pro-active, commercially minded litigator specialising in IP infringements and international contractual disputes. Qualified in 2004 and previously headed up the firm's IP team.
In this Q&A we focus on the amendments introduced by Regulation (EU) 2015/2424 (subsequently consolidated in Regulation (EU) 2017/1001, the EU Trade Mark Regulation (EUTM Regulation)), along with the key points to consider when seeking protection for an unconventional mark.
EU Trade Mark Regulation—What is new?
See News Analysis: New EU trade mark reforms, which provides an analysis of the background to the new EU trade mark reforms. As outlined there, five new categories of trade mark can be applied for in the EU:
Position
Pattern
Motion
Multimedia
Hologram
These are in addition to a Certification Mark, which has been available in the UK for some time. The European Union Intellectual Property Office (EUIPO) has issued guidance relating to the new EU trade mark reforms...