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Baran Güney
Baran Güney

Gün + Partners

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1 Contributions by Gün + Partners Experts

Türkiye: influencer marketing and social media advertising—legal requirements on testimonials, disclosure, minors, prohibited products, contests, sanctions, and advertiser-influencer agreements
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Türkiye: influencer marketing and social media advertising—legal requirements on testimonials, disclosure, minors, prohibited products, contests, sanctions, and advertiser-influencer agreements
Influencer marketing through social media influencers Influencer-led promotion has surged within the advertising landscape. International and domestic brands alike work with social media personalities to spotlight their names, products and services, since these figures can also strongly shape consumers’ purchasing choices through the demonstrations, endorsements and praise they share. Likewise, global research indicates that Türkiye places 11th worldwide for the largest number of social media users. In 2023, Türkiye counted 69.55 million social media users, and forecasts suggest this could rise to 79.6 million by 2029. Up to 2021, Türkiye lacked specific statutes, regulations or self-regulatory measures tailored to advertising via social platforms. Nevertheless, the overarching advertising rules and principles set out in Consumer Protection Law No. 6502 (the Consumer Protection Law) and the Commercial Advertisement and Unfair Commercial Practices Regulation (the Advertising Regulation) governed social media promotions. They applied to material marked as
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