Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Advertising definition

What does Advertising mean? Advertising, in legal practice, describes any communication by a trader intended to promote the supply or transfer of products (goods, services, digital content). Across England & Wales, Scotland and Northern Ireland, legislation implementing the EU regime on misleading and comparative advertising (notably the Business Protection from Misleading Marketing Regulations 2008) defines advertising broadly as any form of representation made in connection with a trade, business, craft or profession to promote the supply of goods or services, including immovable property, rights and obligations. In Ireland, equivalent implementing measures adopt a materially similar definition; usage is broadly consistent across the...

Programmatic advertising data in the UK: sources, flows, identifiers, targeting, consent management and regulatory updates (DUAA 2025, ICO standards, TCF v2.2) plus Google’s Privacy Sandbox

Published by a LexisNexis TMT expert

Practice notes

STOP PRESS:

On 19 June 2025, the data (use and Access) Bill secured Royal Assent, becoming the Data (Use and Access) act 2025 (DUAA 2025), with parts commencing that day. Specific DUAA 2025 provisions, addressing matters such as answering data subject access requests and conferring powers to make supplementary regulations, took effect immediately on 19 June 2025. Other measures, covering notices from the Information Commissioner and certain facets of law enforcement processing, commenced on 19 August 2025 (two months after Royal Assent). The majority of DUAA 2025 provisions require further regulations, in the form of statutory instruments, before they can start. Part 5 of DUAA 2025 amends elements of UK data protection and ePrivacy law, including the United Kingdom General Data Protection Regulation, Assimilated Regulation (EU) 2016/679 (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications (EC Directive) Regulations 2003, SI 2003/2426. Most of the provisions in Part 5 come into force on 5 February 2026 as a result of the Data (Use and Access) Act 2025 (Commencement No 6 and Transitional and...

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Web page updated on 27/05/2026

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