Jurisdiction(s):
United Kingdom

Key definition

Advertising definition

What does Advertising mean? Advertising, in legal practice, describes any communication by a trader intended to promote the supply or transfer of products (goods, services, digital content). Across England & Wales, Scotland and Northern Ireland, legislation implementing the EU regime on misleading and comparative advertising (notably the Business Protection from Misleading Marketing Regulations 2008) defines advertising broadly as any form of representation made in connection with a trade, business, craft or profession to promote the supply of goods or services, including immovable property, rights and obligations. In Ireland, equivalent implementing measures adopt a materially similar definition; usage is broadly consistent across the...

Russia advertising law and marketing rules: Q&A overview of statutes, FAS powers, misleading/comparative claims, sector restrictions, complaints, remedies, costs and appeals (archived 2021 edition)

Published by a LexisNexis Commercial expert

Practice notes

This Practice Note provides a jurisdiction-specific Q&A on Advertising and marketing in Russia, published within the Lexology Getting the Deal Through series by Law Business Research (published: November 2020). Authors: Gorodissky & Partners-Ilya Goryachev.

1. What are the principal statutes regulating advertising generally?

The principal statute governing advertising in Russia is Federal Law No. 38-FZ of 13 March 2006 ‘on advertising’ (the Advertising Law). It:

sets out definitions of advertising and participants in advertising;
stipulates General requirements applicable to advertising;
places restrictions on advertising of particular goods and on certain advertising types;
regulates outdoor advertising and assigns powers to local authorities; and
empowers the Federal Antimonopoly Service as the advertising regulator.

Federal Law No. 135-FZ of 26 July 2006 ‘on competition protection’ defines unfair competition and lists its non-exhaustive forms; these provisions are likewise relevant to unfair advertising.

2. Which bodies are primarily responsible for issuing advertising regulations and enforcing rules on advertising? How is the issue of concurrent jurisdiction among regulators with responsibility for advertising handled?

The Federal Antimonopoly Service (FAS) is the principal regulator. There are no...

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Web page updated on 27/05/2026

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