Jurisdiction(s):
United Kingdom and Ireland

Key definition

Advertising definition

What does Advertising mean? Advertising, in legal practice, describes any communication by a trader intended to promote the supply or transfer of products (goods, services, digital content). Across England & Wales, Scotland and Northern Ireland, legislation implementing the EU regime on misleading and comparative advertising (notably the Business Protection from Misleading Marketing Regulations 2008) defines advertising broadly as any form of representation made in connection with a trade, business, craft or profession to promote the supply of goods or services, including immovable property, rights and obligations. In Ireland, equivalent implementing measures adopt a materially similar definition; usage is broadly consistent across the...

Turkey advertising and marketing law Q&A (archived 2022 edition): statutes, regulators (Advertising Board/RTÜK), enforcement, comparative claims, sector bans, minors, health, environmental claims, social media influencers, litigation and appeals

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Practice notes

Advertising and marketing-Turkey-Q&A guide [Archived, 2022 edition]

This Practice Note provides a jurisdiction-specific Q&A on advertising and marketing in Turkey, issued as part of the Lexology Getting the Deal Through series by Law Business Research (published: August 2022). Authors: CETINKAYA-Ozgur Altintas; Mina Yanik; Sila Ozge Sayli; Aleyna Peker

1. What are the principal statutes regulating advertising generally?

The overarching rules for advertising in Turkey are laid down in Law No. 6502 on the Protection of Consumers (Consumer Law), the Commercial Advertising and Unfair Commercial Practices Regulation, grounded in the Consumer Law, and Law No. 6112 on the Establishment of Radio and Television and Broadcasting Services. Moreover, further legislation and secondary rules contain specific, bespoke provisions for differing media channels and product categories.

2. Which bodies are primarily responsible for issuing advertising regulations and enforcing rules on advertising? How is the issue of concurrent jurisdiction among regulators with responsibility for advertising handled?

The Advertising Board was founded to ensure all varieties of commercial advertisements are examined and comply with the requirements set out in legislation. The Advertising Board defines the principles and requirements that advertisements must observe, assessing them within the framework of the Consumer Law and applicable regulations in Turkey...

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Web page updated on 26/05/2026

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