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Aggressive Commercial Practices under the DMCCA 2024: Strict Liability Offence: Test, Factors, Defences, Enforcement and Sentencing

Practice notes
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From 6 April 2025, the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) annuls and supersedes the consumer protection regime set out in the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277. This Practice Note examines the offence of pursuing a commercial practice that constitutes an aggressive practice under the DMCCA 2024. The provisions creating this offence under the DMCCA 2024 are, for the most part, equivalent to those in the CPUTR 2008, SI 2008/1277. For deeper analysis of unfair commercial practices under the DMCCA 2024, see News Analysis: The new law relating to unfair commercial practices. Note that the CPUTR 2008, SI 2008/1277 will continue to govern conduct that occurred before the DMCCA 2024 commenced. For background on the development of the DMCCA 2024 and a synopsis of the principal changes introduced by the Act, see Practice Note: Consumer protection from unfair trading under the Digital Markets, Competition and Consumers Act 2024. The Competition and Markets Authority (CMA) has also issued guidance on the unfair trading provisions in the DMCCA 2024, available here, which includes helpful examples of aggressive practices...

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Web page updated on 21/05/2026

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