UK anti-counterfeiting and anti-piracy strategy checklist: enforcement options, HMRC and Trading Standards engagement, online/AI monitoring, budget and team management, precedents, website blocking, and success metrics

Published by a LexisNexis IP expert

Checklists

This Checklist covers the key considerations when formulating a strategy to combat counterfeiting and piracy.

Use this Checklist together with Practice Note: Anti-counterfeiting and anti-piracy—strategy. Begin by evaluating how widespread the issue is. Consider who has been consulted:

Internal teams close to the market, such as customer services dealing with consumer complaints
External investigators gauging counterfeit prevalence across specific channels (online and in store) and carrying out test purchases
Agencies including the Chartered Trading Standards Institute (‘Trading Standards’) and HMRC
Internet service providers and website operators where targets largely trade online

Be aware that staff or members of the public may spot fake goods in shops, market stalls, at events or while on holiday and may proactively alert the rights holder.

Confirm whether the following key details have been established:

Most affected territories
Most affected products
Health and safety concerns
Degree of risk to consumers and brand value
Principal perpetrators
Any other emerging trends

Finally, has the robustness of the client’s IP rights been assessed?...

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Web page updated on 20/05/2026

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