Jurisdiction(s):
United Kingdom

Key definition

Data protection definition

What does Data protection mean? In legal practice, data protection describes the rules governing how organisations collect, use, share, retain and secure personal data, including employees’ information. In the UK this regime is set by the UK GDPR and the Data Protection Act 2018; in Ireland by the EU GDPR and the Data Protection Act 2018 (Ireland). The label is descriptive; core concepts (personal data, controller, processor, special category data) and obligations are defined in legislation. In employment, the employer is typically the controller and must identify a lawful basis (for example, contract, legal obligation or legitimate interests) and, for special category data,...

EU GDPR Article 27 for UK organisations: appointing an EEA representative—scope, exceptions, contractual terms, record-keeping and liability

Published by a LexisNexis Risk & Compliance expert

Practice notes

This Practice Note is aimed at commercial organisations in the UK. It explains the requirement to appoint a European representative under the EU GDPR. That requirement applies to most UK organisations that:

do not have any EEA offices, branches or other establishments, and
offer Goods or services to, or monitor the behaviour of, individuals in the EEA

It reflects the Requirements of the EU GDPR, ICO guidance on European representatives and EDPB guidelines on the territorial scope of the GDPR. It also briefly addresses the parallel duty under the UK GDPR for EU organisations that do business in the UK to appoint a representative in the UK.

When are you required to appoint a representative?

You must appoint a European representative if you:

are based in the UK
have no offices, branches or other establishments in the EEA, and
offer goods or services to, or monitor the behaviour of, individuals in the EEA

This is the general position and there are exceptions-more details are set out below. A parallel obligation exists in the UK GDPR. EU organisations doing business in the UK must also appoint a representative in the UK...

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Web page updated on 26/05/2026

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