Jurisdiction(s):
United Kingdom

Generative AI and Design: UK IP Ownership, Registrability, Training Data Risks, Infringement and Enforcement

Published by a LexisNexis IP expert

Practice notes

Why use artificial intelligence in design?

As AI technologies, in particular generative AI, become more widespread and accessible, almost every sector is experiencing changes, opportunities and challenges, and design is indeed no exception. Employed for brainstorming, ideation and early concept development, AI can serve as a powerful aid, helping designers move past creative blocks and investigate a much wider range of visual possibilities. It can also raise efficiency: with generative AI, designers can quickly produce numerous variants and multiple design options at scale. That pace can accelerate the creative process and encourage further experimentation, potentially yielding highly innovative results. Nevertheless, bringing AI into design workflows introduces several legal risks that cannot be ignored. This Practice Note examines how IP practitioners advising design clients should respond to the rising use of AI across the industry by identifying and discussing these risks in detail. It considers ownership of IP rights in computer-generated designs and works lacking a human author, difficulties in protecting designs created wholly or partially by AI, and the danger of infringing third-party IP rights...

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Web page updated on 22/05/2026

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