Jurisdiction(s):
United Kingdom

Key definition

Social media definition

What does Social media mean? In legal practice, social media describes internet-based services that allow users to create, publish, share and interact with content and with each other, often in real time and at scale (for example, social networks, microblogs, forums, blogs, messaging services with group/public features, and video-sharing platforms), as opposed to one-way broadcast media. The term is descriptive rather than a defined statutory term. Regulation is framed through related concepts, including in the UK the Online Safety Act 2023 (covering user-to-user and search services) and the video-sharing platform regime under the Communications Act 2003 (as amended), and in Ireland the Online Safety and Media...

Türkiye: influencer marketing and social media advertising—legal requirements on testimonials, disclosure, minors, prohibited products, contests, sanctions, and advertiser-influencer agreements

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Practice notes

Influencer marketing through Social media influencers

Influencer-led promotion has surged within the Advertising landscape. International and domestic brands alike work with social media personalities to spotlight their names, products and services, since these figures can also strongly shape consumers’ purchasing choices through the demonstrations, endorsements and praise they share. Likewise, global research indicates that Türkiye places 11th worldwide for the largest number of social media users. In 2023, Türkiye counted 69.55 million social media users, and forecasts suggest this could rise to 79.6 million by 2029. Up to 2021, Türkiye lacked specific statutes, regulations or self-regulatory measures tailored to advertising via social platforms. Nevertheless, the overarching advertising rules and principles set out in Consumer Protection Law No. 6502 (the Consumer Protection Law) and the Commercial Advertisement and Unfair Commercial Practices Regulation (the Advertising Regulation) governed social media promotions. They applied to material marked as advertising on such channels and to influencer marketing communications in general nationwide. Therefore, advertisements on social platforms and influencer-led content were required to meet Turkish advertising standards—so such adverts had to be accurate, honest, non-misleading, compatible with public order, and not give rise to unfair competition. Accordingly, on 4 May 2021, the Advertisement Board of Türkiye...

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Baran Güney

Gün + Partners

Baran Güney is a senior associate in Gün + Partners and he has been working for the firm since 2013. Baran is focused on intellectual property and technology, media & telecommunication practice areas of Gün + Partners. His practice concentrates on trademark, design, information technology, domain names, advertising, media and consumer laws.Baran drafts legal advices and statements for the clients especially in trademark, advertisement, media and consumer law matters.Within the scope of the technology, media & telecommunication working group Baran provides support to clients with respect to consumer law particularly for labeling and product liability issues, for commercial communication and advertising issues, data protection issues and ensuring that their products and services are compliant with the applicable regulatory regime....

Hande Hançar

Gün + Partners

Hande Hançar joined the firm in 2005 and has been a partner since 2014. She is co-chair of the firm’s intellectual property and technology, media & telecommunication practices. She advises on intellectual property, both contentious and non-contentious matters relating to trademarks, copyrights, industrial designs, domain names and unfair competition. She has extensive litigation experience and has counselled numerous foreign clients on IP strategies, legal disputes, licensing and settlement agreements. Hande has also acted on behalf of originators in numerous complex patent infringement and validity actions in the pharmaceutical industry and assisted clients in drafting complex software and patent license contracts. Within the scope of the technology, media & telecommunication practice group, Hande provides support to clients on consumer law particularly for labelling and product liability issues, commercial communication and advertising, data protection and ensuring that their products and services are compliant with the Turkish...

Web page updated on 22/05/2026

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