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United Kingdom

Advising family-owned businesses on employing relatives: governance and policy design, recruitment and promotion processes, succession and transition planning, remuneration, and strategies to manage nepotism and role-misfit risks

Practice notes
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Conventional business norms do not always suit a family enterprise in practice; for example, many organisations regard nepotism as an unethical practice. The company and its stakeholders must be fully safeguarded against unsuitable relatives commanding excessive salaries and the ripple effects such appointments create across the wider workforce overall. Yet within a family firm, an individual may still favour recruiting kin for reasons such as:

  • trust—family members can be trusted to carefully safeguard the long-term interests of both the business and the family as a whole
  • commitment—relatives may show greater dedication and loyalty, working harder, for longer hours, and for lower pay, whilst still delivering a satisfactory return even if they are less skilled or formally qualified than external candidates
  • innovation—family can provide a fertile source of practical and highly effective new ideas to grow and develop the business further, as they often best understand what the enterprise represents to the family
  • long-term view—family members frequently demonstrate sustained, long-term commitment to the business, which many stakeholders would indeed welcome

Why is a family in business?

It is crucial to recognise that differing perspectives on employing family members reflect differing reasons for a family deciding to be...

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Ken McCracken
Ken McCracken

Ken is recognised as one of the leading family business consultants in Europe. His work focusses on helping family businesses and family offices create the type of governance that will help them to achieve their version of success. Ken is also actively involved in advocacy to improve the overall awareness of the economic and social contribution made by enterprising families. He a Fellow of the Family Firm Institute (FFI), the leading international organisation for family business professionals and academics and is the author and teacher of the Advanced Certificate in Family Business Advising for the Society of Trust and Estate Practitioners (STEP). He is a past recipient of the FFI Award for Outstanding Interdisciplinary Achievement and the STEP Award for Family Business Adviser of the Year. ...

Web page updated on 21/05/2026

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