Jurisdiction(s):
United Kingdom

Key definition

Fee definition

What does Fee mean? In property law, fee describes an inheritable estate in land and, in Scots law, the full ownership of heritable property held by the fiar (the person entitled to the capital), often subject to a liferent. It is a common‑law, feudal‑rooted term used across conveyancing and succession rather than a standalone statutory definition, though it appears in expressions defined or recognised by legislation and case law. England & Wales and Northern Ireland: fee is usually encountered in “fee simple (absolute in possession)”, the ordinary freehold estate, capable of sale, mortgage and passing to heirs. The term appears throughout land law and...

Endorsement agreements in England and Wales: drafting, rights clearance, approvals, exclusivity, fees, morals, termination, and CAP/ASA, CMA and DMCCA 2024 compliance

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Practice notes

This Practice Note considers common matters that frequently arise when drafting and negotiating endorsement agreements in England and Wales. In a standard endorsement deal, a brand typically retains a well-known public figure to promote its goods or services. That promotion can cover a broad range of activity, such as TV adverts, print adverts, public appearances, and promotional posts on social media.

What is an ‘endorser’?

An endorser is a person, usually a public figure—celebrity, sportsperson, or subject matter specialist—who grants Use of their name, image, persona, or reputation to a product, service or brand under a commercial arrangement. Endorsers are engaged to boost brand visibility, credibility and consumer confidence by publicly aligning with a product, whether either via direct promotion or association. They may feature across traditional advertising channels (television, print, out-of-home and digital media), serve as brand ambassadors, or take part in various events, PR campaigns and product launches. Endorsers usually appear in brand-owned content or controlled marketing environments. This sets them apart from influencers, who mainly operate on their own social media platforms and create content directly for their own audiences in a more organic way. While some endorsers may likewise act as influencers—for instance, posting promotional...

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Web page updated on 21/05/2026

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