Jurisdiction(s):
European Union

Key definition

Advertising definition

What does Advertising mean? Advertising, in legal practice, describes any communication by a trader intended to promote the supply or transfer of products (goods, services, digital content). Across England & Wales, Scotland and Northern Ireland, legislation implementing the EU regime on misleading and comparative advertising (notably the Business Protection from Misleading Marketing Regulations 2008) defines advertising broadly as any form of representation made in connection with a trade, business, craft or profession to promote the supply of goods or services, including immovable property, rights and obligations. In Ireland, equivalent implementing measures adopt a materially similar definition; usage is broadly consistent across the...

EU Consumer Law Case Tracker: CJEU judgments and Advocate General opinions on advertising, labelling, e‑commerce, product liability and safety, services, contracts, disputes and enforcement (2017–2025)

Published by a LexisNexis EU Law expert

Practice notes

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This tracker is designed to monitor key consumer law cases. It compiles relevant Court of Justice opinions and judgements, organised by date, and spanning advertising and labelling, e-commerce, product liability and safety, provision of services, contracts, consumer disputes and enforcement. For further detail on the principal EU regulations and directives that protect consumer interests, see Practice Note: Key EU consumer legislation—summary. This tracker does not cover data protection cases. For EU data protection case law, see Practice Notes: EU GDPR—data protection case law tracker and Data protection cases before the Court of Justice of the European Union—tracker.

2026 Case

Powszechna Kasa Oszczędności Bank Polski S.A. v MS et MS, Case C-753/24, ECLI:EU:C:2026:308
Date: 16 April 2026
Find out more: Court of Justice rules on unfair terms concerning supplier restitution. The Court held that Article 7(1) of Directive 93/13 (the EU Unfair Terms in Consumer Contracts Directive, EU UTCCD) does not, in principle, prevent national rules that allow courts, in exceptional situations and on equitable grounds, to uphold a time-barred restitution claim by a seller or supplier against a consumer, provided the effective exercise of the consumer’s EU...

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Web page updated on 28/05/2026

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