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CMA DMCCA 2024: Google designated with Strategic Market Status in UK general search services and linked search advertising - final decision, scope and timeline [Archived]

Practice notes
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CASE HUB ARCHIVED

This case hub, now archived, captures the position as at the decision date of 10/10/2025; it is not being maintained. See the timeline.

Case facts

Outline

CMA DMCCA 2024 investigation into whether Google ought to be designated as holding SMS for its provision of general search and search advertising services.

Latest development

On 10 October 2025, the CMA issued its final decision designating Google with SMS in the supply of general search services in the UK.

Parties

  • Google

Background

On 14 January 2025, the CMA released its investigation notice setting out the CMA’s grounds for commencing the investigation. On the same day, the CMA published an invitation to comment outlining the scope of its investigation...

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Web page updated on 21/05/2026

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