Jurisdiction(s):
United Kingdom

Personal Branding for In-house Lawyers: A Practical Guide to Style, Substance, Influence and Everyday Behaviours that Build Trust and Visibility

Published by a LexisNexis In-house Advisor expert

Practice notes

Personal branding considers not only what you deliver, but the way you deliver it and the effect this has on how you are viewed in the workplace. This Practice Note covers:

why personal branding is important for in-house lawyers
what is meant by the term ‘personal brand’
how to gain insight into your own personal brand
how to develop your personal brand

Why is personal branding important?

For in-house lawyers, a personal brand is not self-promotion for its own sake. It is the lived experience colleagues have of you day to day: what they anticipate when your name appears on a meeting invite or email, and whether they feel at ease asking you to get involved.

Think of your brand as your ‘offer’ to the organisation—the value people can depend on from you.

Your brand also underpins your power to influence. Much of your contribution is about shaping risk and enabling the business to progress securely.

Colleagues are more likely to adopt your guidance, particularly when it is demanding, if they regard you as fair, sincerely committed to the organisation’s success, and a dependable, trusted commercial partner...

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Web page updated on 21/05/2026

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