Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Prize definition

What does Prize mean? Prize (in relation to a gaming machine) is the benefit a player wins from a play of the machine. In Great Britain, legislation (Gambling Act 2005) provides that it includes any money, article, right or service won, whether or not described as a prize, but it does not include an opportunity to play the machine again. Usage across England & Wales, Scotland, Northern Ireland and Ireland is broadly consistent: money or money’s worth counts as the prize, while a free replay is generally excluded. Key legal features and practical significance: - Central to machine categorisation (including skill‑with‑prize) and stake and prize limits,...

UK prize promotions: legal and practical guide: avoiding lotteries, CAP Code, terms, winner selection, DMCC 2024 bans, UK GDPR, IP, PRS Order 2024/Ofcom, social media, and Northern Ireland considerations

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Practice notes

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Prize promotions are undertaken for a range of purposes, from building brand recognition and publicising new products to attracting additional Subscribers/customers. As these activities are typically consumer-facing, promoters must follow a set of established Rules and obligations. If they do not, they risk breaching the law and becoming liable for penalties. This Practice Note delivers a practical ‘how to’ on running a prize promotion, summarising the key rules to observe when planning and executing the promotion, alongside the legal issues and considerations that may arise. For fuller guidance, see Practice Note: Prize promotions.

For sample terms and conditions, see Precedents:

Prize promotion terms and conditions—short form
Prize promotion terms and conditions—long form
Prize promotions terms and conditions—holiday prize clause
Prize promotion terms and conditions—copyright ownership clause

See also: Prize promotions—checklist, which may help promoters intending to run a prize promotion.

What are the types of prize promotions?

Prize promotions are commonly divided into either:

free prize draws—where...

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Web page updated on 22/05/2026

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