Jurisdiction(s):
United Kingdom

Key definition

Advertising definition

What does Advertising mean? Advertising, in legal practice, describes any communication by a trader intended to promote the supply or transfer of products (goods, services, digital content). Across England & Wales, Scotland and Northern Ireland, legislation implementing the EU regime on misleading and comparative advertising (notably the Business Protection from Misleading Marketing Regulations 2008) defines advertising broadly as any form of representation made in connection with a trade, business, craft or profession to promote the supply of goods or services, including immovable property, rights and obligations. In Ireland, equivalent implementing measures adopt a materially similar definition; usage is broadly consistent across the...

Marketing and Communications for In‑House Lawyers: UK Legal Issues, Risk Management and Key Questions

Published by a LexisNexis In-house Advisor expert

Practice notes

Overview of the marketing/communications department

The scope of your organisation’s marketing function will shift according to several elements, including Company size, sector, and whether it operates as a large global or national enterprise with multiple sites, or as an SME. In general, the marketing team oversees all Advertising and promotional activity for the business, making sure your products/services are highlighted and publicised online, across social and other media, in relevant trade publications, at exhibitions, and at events.

They often manage event delivery too, such as workshops, networking sessions and industry gatherings designed to raise the profile of your organisation’s brands, alongside producing brochures, product leaflets, posters and additional collateral that supplies information for customers and prospects, encouraging first purchases and repeat business for your products/services.

They typically collaborate closely with sales and with the product development function. They align plans and schedules with these teams to coordinate activity and ensure joint efforts across sales and product development remain closely connected to customer needs.

The marketing team is commonly focused on expanding awareness and reach for your organisation’s product and services, and will pursue this through various approaches, including:

exploring opportunities to deepen your organisation’s presence in existing markets...

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Web page updated on 21/05/2026

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