Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Social media definition

What does Social media mean? In legal practice, social media describes internet-based services that allow users to create, publish, share and interact with content and with each other, often in real time and at scale (for example, social networks, microblogs, forums, blogs, messaging services with group/public features, and video-sharing platforms), as opposed to one-way broadcast media. The term is descriptive rather than a defined statutory term. Regulation is framed through related concepts, including in the UK the Online Safety Act 2023 (covering user-to-user and search services) and the video-sharing platform regime under the Communications Act 2003 (as amended), and in Ireland the Online Safety and Media...

Social media for organisations: legal, compliance and risk overview, including UK Online Safety Act and EU Digital Services Act

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Practice notes

This Practice Note delivers a high-level overview of the varied forms of social media services and sites, setting out principal ways organisations may deploy them in practice today, while also recognising several business risks that accompany social media use at a glance...

Key social media types

Social media sites such as Facebook, TikTok, Twitter (now known as X), YouTube, LinkedIn and Instagram commonly sit at the heart of campaigns and community-building efforts. This is in part due to the strong control they give over targeting and reaching specific audiences...

A business’s approach to social media will typically be shaped by the nature of its industry, the audience segment in view (for example, Instagram and TikTok are popular with 16–24-year-olds), the online spaces and communities its customers and target market frequent, and the likely effectiveness of each site in supporting the organisation’s brand management and marketing strategies...

A concise outline of how businesses tend to use each site follows below...

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Web page updated on 21/05/2026

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