Jurisdiction(s):
United Kingdom

In-house Counsel Guide to Sales and Commercial Teams: Legal Risks, Contracting, Pricing and Practical Questions

Published by a LexisNexis In-house Advisor expert

Practice notes

Overview of the sales and/or commercial department

The sales or commercial function is usually the most customer-facing part of an organisation, acquiring new customers or leads within your organisation’s field, overseeing existing key accounts and spotting fresh opportunities, whether in other sectors or markets, or new ways to develop existing sectors or markets. As the primary driver of sales, they operate at the forefront of any organisation. Sales will work very closely with the marketing department to ensure the organisation’s product and service offerings are aimed at the right market for your business. They must also collaborate with the product development team so they know when any new products/services are due to launch and can keep both existing and prospective clients informed. The sales team are also best placed to relay direct feedback from customers to product development on any new or enhanced products or services that the organisation should consider developing.

Typical legal issues

A customer has discovered we have been charging other customers less for the same product/service. How do I explain this?...

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Web page updated on 21/05/2026

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