Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Use definition

What does Use mean? In legal practice, Use describes any act of dealing with information, materials, works, data or technology. It is usually a contractual umbrella term capturing a broad range of actions, commonly including to distribute, disclose, store, use, analyse, copy, reproduce, extract, modify or adapt, whether in whole or in part. Use is not generally fixed by statute; its scope turns on the wording of the relevant agreement and context. That said, it intersects with specific legal regimes. In intellectual property, “use” of a trade mark in the course of trade (UK Trade Marks Act 1994; Irish Trade Marks Act 1996) and the...

UK Fashion Law: Designs, Copyright, Trade Marks, Patents, Trade Secrets, Advertising, Data Protection, Manufacturing, Licensing, Enforcement, Counterfeits, Parallel Imports and Insolvency

Published by a LexisNexis IP expert

Practice notes

How the fashion industry works

The fashion sector is a globalised, multi-billion, high-velocity field, with apparel and accessories frequently conceived in one nation, produced in a second, and distributed worldwide through bricks-and-mortar retailers or via the internet to consumers around the globe. Annually, fashion houses create, make, present and market at least a spring/summer and autumn/winter line. Each develops hundreds of styles that must appeal to customers and eclipse competitors’ offerings in the eyes of the market. However striking those designs are, their commercial lifespan is often brief—a piece that tops this season can seem passé by the next year. These dynamics generate particular difficulties for makers of fashion goods, especially around shielding their designs from imitation by rivals or counterfeiters. The pace and perishability of trends amplify these commercial realities significantly. The fleeting character of fashion articles gives rise to questions including:

whether pursuing registration of IP rights is a worthwhile form of protection
which rights ought to be safeguarded, and
the jurisdictions in which those rights should be secured

This Practice Note outlines how fashion articles are, or could be, safeguarded by IP rights in the UK and considers a range of connected matters such as the importance...

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Web page updated on 22/05/2026

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