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Misleading omissions and invitation to purchase offences under the Digital Markets, Competition and Consumers Act 2024: expanded duty to disclose (no transactional decision test), defences and penalties

Practice notes
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As at 6 April 2025, the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) has repealed and superseded the consumer protection framework set out in the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277. This Practice Note addresses the offence of carrying on a commercial practice that entails a misleading omission, and the distinct offence of withholding material information from an invitation to purchase under DMCCA 2024. While the provisions for these offences under DMCCA 2024 broadly reflect those in CPUTR 2008, SI 2008/1277, the prior ban on failing to include material information in an invitation to purchase has been extended and now stands as a discrete type of misleading commercial practice. In addition to targeting drip pricing, the offence has been widened so that leaving out material information from an invitation to purchase is unfair regardless of whether it is liable to influence a consumer’s transactional decision (see further below: Offence of omitting material information from an invitation to purchase). For deeper analysis of unfair commercial practices under DMCCA 2024, see News Analysis: The new law relating to unfair commercial practices...

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Web page updated on 21/05/2026

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