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Key definition
Tender definition

What does Tender mean? In capital markets practice, a tender is a method of issuing securities in which investors are invited to submit competitive bids at or above a stated minimum (reserve) price. The issuer or bookrunner ranks bids by price and allocates securities in descending order until the offer size is filled; pricing is set at the clearing level. Depending on the terms, either all successful investors pay a single uniform price, or each pays the price bid (pay‑as‑bid). Used for equity offerings (offer for sale by tender/issue by tender) and some debt auctions, it offers transparent price discovery as an alternative...

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Law Firm Tender Interviews: A Practical Guide to Planning, Team Selection, Structure, Delivery and Rehearsal

Practice notes
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The interview is your chance to showcase your proposal to the potential client. Poor preparation is the biggest cause of defeat at this stage. Even with a strong line-up, delivering without adequate rehearsal invites failure. This Practice Note sets out the core actions and factors to consider when preparing for a tender presentation.

Get organised

Hold a team meeting with the full pitch group at the earliest opportunity—see Precedent: Preparing for a tender presentation—meeting agenda. Aim to run this first session at least four to five working days before the interview. Check the administrative arrangements in the request for proposal (RFP) or invitation to tender (ITT). If the papers do not cover this, confirm directly with the client:

  • how much time is available
  • the preferred team size and make-up
  • the location
  • the room type
  • the facilities and technology at the presentation location
  • who will attend from the client side and what their roles in the decision-making process will be

Know your audience and their needs

Explore the panel members’ priorities and concerns to ensure the presentation is tailored to what they...

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Jon Whittle
Jon Whittle

Jon is a specialist in developing legal businesses using market intelligence and customer insight to implement successful programmes for change. He works with law firms to create sustainable growth alongside successful project management, implementing new technologies and evolving business operations. Jon has been working on the future of law firms for more than fifteen years, focusing on the strategies and tactics that help firms build real and defendable competitive advantage. Whilst working in a senior leadership role at LexisNexis he was also the architect and author of the widely read LexisNexis Bellwether Reports and is a recognised authority on how law firms can build and grow. Previously, Jon worked, for two decades, at board level, in some of the UK’s largest media companies, transforming traditional businesses into growth in the digital age.  He now applies the fruits of this experience,...

Web page updated on 21/05/2026

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