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Pre-submission quality control checklist for law firm proposals and tenders (RFP/ITT)

Practice notes
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Producing a first-rate proposal demands efficient, streamlined processes, committed and capable people, meticulous attention to detail and strict alignment with the RFP/ITT. It must also be clearly written and well presented. Writing ability varies across legal and BD teams, and the strongest writers may not always be free. Therefore, a robust checking process is essential to keep the document’s quality as high as possible.

This Practice Note offers quality control questions addressing frequent faults and weaknesses in proposals, with ideas on how to fix them. For broader checking before submission, see Precedent: Tender document checks. For more on building proposals, see Practice Note: Creating a persuasive proposal document.

Proposal quality control checks

Have you answered all the questions properly?

The leading cause of an unsuccessful pitch is failing to respond to what the RFP/ITT asked. Nominate someone to verify that every question has been fully answered...

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Jon Whittle
Jon Whittle

Jon is a specialist in developing legal businesses using market intelligence and customer insight to implement successful programmes for change. He works with law firms to create sustainable growth alongside successful project management, implementing new technologies and evolving business operations. Jon has been working on the future of law firms for more than fifteen years, focusing on the strategies and tactics that help firms build real and defendable competitive advantage. Whilst working in a senior leadership role at LexisNexis he was also the architect and author of the widely read LexisNexis Bellwether Reports and is a recognised authority on how law firms can build and grow. Previously, Jon worked, for two decades, at board level, in some of the UK’s largest media companies, transforming traditional businesses into growth in the digital age.  He now applies the fruits of this experience,...

Web page updated on 21/05/2026

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