Jurisdiction(s):
United Kingdom

Related legal acts

Key definition

Fees definition

What does Fees mean? In legal practice, Fees are the sums payable by one party to another for goods, services or rights under a contract, together with any agreed charges or other amounts. The term is descriptive rather than statutory; while specific legislation prescribes particular court or registry fees in England & Wales, Scotland, Northern Ireland and Ireland, in private agreements Fees is a contract-defined term. Usage is broadly consistent across these jurisdictions. Key features in contracts include whether Fees cover one-off, periodic, retainer or success-based payments; whether expenses/disbursements are included or separate; whether VAT/sales taxes are excluded or included; timing and invoicing; indexation;...

Sponsorship agreements (UK): hierarchy, exclusivity, rights, value-in-kind; regulatory compliance, sector restrictions, influencers, emerging technologies, IP and liability, termination

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Practice notes

This Practice Note sets out the essentials of a sponsorship arrangement, covering:

sponsor hierarchy where multiple partners are involved
exclusivity provisions
standard and additional rights typically included
fees and value-in-kind payments
protection of the sponsorship
compliance and regulatory considerations

Brands increasingly seek associations with events or content that matter to consumers. As a result, sponsors are looking beyond the traditional sports model. There has been notable growth in the backing of music events and artists, an area once avoided by brands because of the multitude of rights owners. For more on the sponsorship (or endorsement) of individuals, see Practice Note: Endorsement agreements—key issues.

Under English law, there is no proprietary right in a sports or other event; accordingly, no recognised ‘sponsorship rights’ exist for an event, team or league. Any rights granted to brands by rights holders are not inherent, but are created, exploited and protected through a contractual and legal framework.

Types of sponsorship

There are many different types of sponsorship opportunities available...

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Web page updated on 27/05/2026

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