UK consumer subscription contracts: legal and regulatory compliance, advertising, data protection, pricing transparency, cancellation, auto‑renewals and reforms under the Digital Markets, Competition and Consumers Act 2024

Published by a LexisNexis Commercial expert

Practice notes

This Practice Note highlights the principal considerations when establishing a subscription model for the sale and supply of goods, services or digital content to consumers.

Subscription types

There are broadly three categories of subscription:

curation—the customer is sent a curated mix of different products. Examples include monthly boxes for clothing, pet items, cosmetics, personal hygiene products, or recipe boxes and food services
replenishment—the customer receives repeat deliveries of the same or similar goods. For instance, monthly supplies of toilet paper, razors, vitamins or other staple commodities
access—the customer is granted access to content or premium functionality. For example, content streaming platforms, gaming services, premium subscriptions, and cloud storage services

Regulatory landscape

When launching subscription models, a range of rules must be considered, notably consumer protection law, data protection legislation, direct marketing requirements and the self-regulatory advertising codes.

Consumer protection legislation

When entering into subscription agreements with consumers, several consumer protection measures must be taken into account, in particular:

Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, SI 2013/3134 (CCR 2013)—the CCR 2013 place pre- and post-contract information duties on traders and provide consumers

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Web page updated on 21/05/2026

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