UK DMCCA 2024: Unfair trading, subscription contracts, consumer saving schemes, ADR overhaul, fake reviews ban, rights of redress, and strengthened CMA/court enforcement—practical guidance for lawyers

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Practice notes

Practice Note—consumer protection summary

This Practice Note outlines the principal elements of the UK’s Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) from a consumer protection viewpoint. It covers:

the revocation and replacement of the Consumer Protection from Unfair Trading Regulations 2008, SI 2008/1277;
new rules for subscription (not yet in force) and consumer saving scheme contracts; and
the revocation and replacement of the Alternative Dispute Resolution for Consumer Disputes (Competent Authorities and Information) Regulations 2015, SI 2015/542.

It also addresses the conferral of strengthened CMA enforcement powers. On 24 May 2024, the Digital Markets, Competition and Consumers Bill obtained Royal Assent, becoming DMCCA 2024. The Act delivers major reforms to UK consumer protection law, competition law and the regulation of digital markets. It is partly in force from Royal Assent, while most core provisions and obligations will be, or have been, commenced through secondary legislation. For detailed tracking, see Practice Note: Digital Markets, Competition and Consumers Act 2024—consumer protection tracker. This Practice Note reviews the DMCCA 2024 from a consumer protection angle and, where relevant, contrasts it with the current law. For detailed consideration of the changes to the unfair commercial practices...

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Web page updated on 22/05/2026

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