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European Union

EU trade mark infringement: EUTM Regulation and Trade Marks Directive - types of use, confusion and dilution, online platforms, targeting, goods in transit, and practical litigation tips

Published by a LexisNexis EU Law expert
Practice notes
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This Practice Note examines in detail trade mark infringement within EU law. It primarily centres on the EU trade mark (EUTM) system set out in Regulation (EU) 2017/1001, as well as also outlining the harmonised trade mark law framework under Directive (EU) 2015/2436. It reviews the categories of infringement, identifies who is entitled to sue, interprets the statutory wording and highlights pertinent case law. It does so in depth and in context across the EU and within the EUTM system.

Rights conferred by a trade mark registration

Registering a trade mark grants its proprietor the exclusive power to stop others using the sign without consent. The purpose of this protection is to ensure the registered mark functions as a ‘guarantee of origin’ for the goods and services covered. When a consumer purchases a can of Coca-Cola, they are entitled to expect the famous original soft drink, not a copy. If another party employs a registered trade mark, or one that is confusingly similar, without the trade mark owner’s permission, a claim for infringement may arise. Directive (EU) 2015/2436 sets the EU’s legal framework on trade mark infringement and is implemented throughout the EU. Such use may constitute trade mark infringement...

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Web page updated on 21/05/2026

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