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DMCCA 2024 (UK): Unfair Commercial Practices—Criminal Offences, Key Definitions, Corporate/Officer Liability, Defences, Enforcement Powers, Limitation Periods and Sentencing

Practice notes
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The Digital Market, Competition and Consumers Act 2024

The Digital Market, Competition and Consumers Act 2024 (DMCCA 2024) obtained Royal Assent on 24 May 2024. It brings significant reforms to the UK’s consumer protection landscape, repealing and replacing the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277.

Replacement rules safeguarding consumers from unfair trading sit in DMCCA 2024, Part 4, Chapter 1. They largely replicate the effect of CPUTR 2008 by prohibiting unfair commercial practices across all sectors where such conduct prevents consumers from making free and properly informed purchasing choices.

Except for DMCCA 2024, ss 232–235, these provisions—and the revocation of CPUTR 2008—commence on 6 April 2025.

  • Additional categories of commercial practices are identified as unfair in all circumstances.
  • The existing restriction on omitting material information from an invitation to purchase is broadened.

For deeper insight into unfair commercial practices under DMCCA 2024, see News Analysis: The new law relating to unfair commercial practices...

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Web page updated on 21/05/2026

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