Jurisdiction(s):
United Kingdom

Key definition

Social media definition

What does Social media mean? In legal practice, social media describes internet-based services that allow users to create, publish, share and interact with content and with each other, often in real time and at scale (for example, social networks, microblogs, forums, blogs, messaging services with group/public features, and video-sharing platforms), as opposed to one-way broadcast media. The term is descriptive rather than a defined statutory term. Regulation is framed through related concepts, including in the UK the Online Safety Act 2023 (covering user-to-user and search services) and the video-sharing platform regime under the Communications Act 2003 (as amended), and in Ireland the Online Safety and Media...

Law firm social media: platform overview, marketing strategy, crisis response and SRA-compliant publicity (England and Wales)

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Practice notes

This Practice Note reviews the various categories of social media and points to the leading platforms in each. It further sets out how law firms can deploy these channels as marketing tools to publicise their services and reinforce their brand. Social media is now a staple marketing mechanism for many businesses across sectors. If you have yet to examine what other firms in your area, or those sharing your specialism(s), are doing on social platforms and how they use them to promote their practices, you may wish to do so. Insights from that review can inform and refine your own social media approach and priorities. It is equally essential to grasp how your target client base engages with these networks on a daily basis. To advertise in the right places, identify where prospective clients already are before investing time and budget in a social strategy that delivers results effectively.

What is social media?

There is no universally agreed definition of social media...

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Web page updated on 21/05/2026

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