Affiliate advertising meaning

In this issue: New technologies Internet Advertising, marketing and sponsorship Daily and weekly news alerts New and updated content Dates for your diary Trackers Useful information New technologies The AI Safety Institute has confirmed the UK will convene a conference dedicated to putting into practice the Frontier AI Safety Commitments agreed at the AI Seoul Summit in May 2024. Scheduled for San Francisco on 21 and 22 November 2024, the gathering will unite AI developers, researchers and policy officials to examine the shaping of national AI safety frameworks, the next phase of AI safety evaluations, transparency, and approaches to defining risk thresholds. See: LNB News 19/09/2024 39. The United Nations AI Advisory Body has issued its final report, ‘Governing AI for Humanity’, following worldwide consultations and an interim release in December 2023. The report stresses the necessity of global AI governance, urges the UN to establish an inclusive international system for AI oversight, and sets out...

This Practice Note sets out the main digital advertising and marketing routes, such as website advertising (banners and tile ads), search engine optimisation (SEO), social media advertising, email advertising, mobile advertising, streaming advertising, digital out-of-home (DOOH) and virtual out-of-home (VOOH), virtual and augmented reality advertising, affiliate marketing, and content and native advertising. It also flags the core regulatory and legislative frameworks, together with the outcomes of non-compliance. Digital, online and social media (together termed ‘digital’) cover a wide and continually expanding range of channels for delivering promotional materials. Each option carries particular benefits and drawbacks when it comes to managing legal risk. Digital technology can aid compliance by permitting closer control of campaigns than traditional media. However, this is a rapidly evolving field, with innovation frequently stretching the limits of current legislation. For fuller guidance on the topics referenced in this note, see Practice Notes: Advertising law and regulation Direct marketing Website advertising (banners and tile ads) Website-based advertising (often called display...

The rules applicable to advertising in the UK In the UK, advertising is governed by both statute and industry-run self-regulatory codes. A fundamental rule is that advertising must be clearly identifiable as advertising. This Practice Note reviews the provisions in the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (BCAP Code) on signalling advertising and the labels commonly used to achieve this. It introduces the self-regulatory framework and sets out specific guidance on applying CAP Code rules in the context of: advertisement features native advertising affiliate marketing social media advertising influencer advertising podcasts and audio streaming vlogs and live streaming reviews, testimonials and endorsements direct marketing Keep in mind that elements of the guidance may overlap. For instance, influencer advertising often includes advertisement features and affiliate marketing undertaken on social media. All guidance relevant to the specific scenario should therefore be considered. For...

Purpose and audience This Practice Note sets out a concise, practical overview of the main digital sales routes used in the UK’s business-to-consumer (B2C) e-commerce landscape. It is aimed at readers who need a grounding in the legal, commercial, and regulatory factors that shape advice on online consumer sales. The Note contrasts the predominant B2C channels—direct-to-consumer (D2C) websites, online marketplaces, social commerce, mobile applications (m-commerce), subscription-led models, and hybrid or omnichannel retail. Each route is considered from both legal and operational perspectives, with reference to the UK’s current legal regime, including relevant assimilated EU law. Although not comprehensive, it supports clients in selecting which channels to deploy, identifying the principal risks and duties attached to each, and understanding how applicable legislation may affect business processes and compliance focus. It can assist with early-stage scoping and route-to-market planning. It supports discovery work and route-to-market thinking in the UK environment from an early stage for clients and advisers. Each section is structured for standalone reading and can be deepened by links...