Audiovisual Media Services Directive 2010 meaning

Germany and France call for a broader review of the AVMSD Germany and France are urging a more extensive, in‑depth reassessment of the EU’s Audiovisual Media Services Directive (AVMSD) to secure a genuine level playing field across the market, irrespective of intermediaries or distribution channels. In remarks on the latest draft political statement designed to shape the European Commission’s forthcoming AVMSD revision, Germany argued for ‘an even more far‑reaching and fundamental mandate’ to address fairness in light of shifting market realities. Poland, which is steering talks in the Council of the EU, is assembling the statement with contributions from other member states, ahead of the review due next year. Adopted in 2010 and updated in 2018, the directive’s initial statement draft floated bringing video‑sharing platforms such as YouTube, Instagram and TikTok within scope of additional obligations, while the second and most recent text underscored the necessity of a level playing field in the distribution of advertising revenues...

This Practice Note sets out a high-level outline of key media content regulation in the EU, spanning broadcasting, social media, video-on-demand (VoD) services, and the press and magazines. It concentrates on rules governing material that appears on these channels—a species of oversight that has markedly grown in recent years, reflecting the drive to, for instance, tackle illegal content on social networks. The regime cited in this Practice Note applies (or is expected to apply) across the EU as a whole. That said, individual Member States may have domestic regulators empowered to set additional, territory-specific requirements, much as Ofcom supervises media in the UK. EU audiovisual regulators are listed on the European Commission website. Although the legislation discussed here does not take effect in the UK, it is still relevant to UK businesses operating in the EU. Broadcasting (television and radio) Broadcasting is the delivery of programmes or information by television or radio. The EU AVMS Directive—Directive 2010/13/EU, as amended by Directive (EU) 2018/1808—sets out rules governing...

This Practice Note offers guidance on the consolidated EU Audiovisual Media Services (AVMS) Directive (Directive 2010/13/EU). The EU AVMS Directive sets out rules that govern content and advertising for AVMS. The Original EU AVMS Directive applied to traditional television (linear services) and on‑demand programmes (non‑linear services). This Practice Note also addresses the later amendments introduced by the Revised EU AVMS Directive (Directive (EU) 2018/1808). Throughout, ‘EU AVMS Directive’ is used to describe the overall EU AVMS regulatory framework first set in Directive 2010/13/EU and then updated by Directive (EU) 2018/1808. Where the text refers only to Directive 2010/13/EU, it uses ‘Original EU AVMS Directive’; where it refers solely to Directive (EU) 2018/1808, it uses ‘Revised EU AVMS Directive’. Historical regulatory context In the early 1980s, viewers had relatively few programme choices—state-owned and other terrestrial free‑to‑air broadcasters dominated the market and were tightly controlled by domestic broadcasting regimes. The technological shift of that decade, including satellite transmission, drove swift advances in television and radio distribution and spurred the...