Powered by Lexis+®
CASE STUDY

“I'm able to do more in the day, which means I'm providing more value to my clients - and it's helped my margins in terms of how much I can bill. LexisNexis is helping me make money.”

ParrisWhittaker

Access all documents on B2C (Business to Consumer)

B2C (Business to Consumer) meaning

What does B2C (Business to Consumer) mean?
In legal practice, B2C (business to consumer) describes contracts and transactions between a trader and an individual acting for purposes wholly or mainly outside their trade, business, craft or profession. The label is descriptive rather than a statutory term, but “consumer” and “trader” are defined in legislation and underpin consumer contract law. Across England and Wales, Scotland and Northern Ireland, B2C arrangements are governed principally by the Consumer Rights Act 2015 (quality, fitness, digital content/services and remedies), the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (pre‑contract information and 14‑day cancellation for distance/off‑premises sales) and the Consumer Protection from Unfair Trading Regulations 2008 (misleading and aggressive practices). In Ireland, broadly equivalent protections arise under the Consumer Rights Act 2022 and EU‑derived measures, with similar rules on information duties, cancellations and unfair commercial practices. Key features of B2C contracts include mandatory consumer rights, fairness and transparency controls on terms, cooling‑off rights for distance/off‑premises sales, and heightened marketing and pricing compliance. Usage of “B2C” is consistent across the UK and Ireland and commonly covers ecommerce, retail, subscriptions, and digital content/services. In practice, the B2C classification signals enhanced compliance obligations compared with B2B and drives contract drafting, sales processes and consumer remedies.
Speed up all aspects of your legal work with tools that help you to work faster and smarter. Win cases, close deals and grow your business–all whilst saving time and reducing risk.

View the related Checklists about B2C (Business to Consumer)

CHECKLISTS
Archived: UK consumer protection after Brexit: practitioner checklist on B2C contracts, enforcement, ADR, governing law and ‘no deal’ regulations from implementation period to IP completion day

ARCHIVED This Checklist is archived and no longer maintained or updated at present. For insight and information into how IP completion day affects consumer protection and developments in this area, consult the Practice Note titled What does IP completion day mean for consumer protection? This Checklist outlines key points for businesses to consider regarding Brexit and its implications for consumer protection, should the ‘no deal’ consumer regulations take effect following the implementation period, although much of its content will remain pertinent to businesses regardless of the eventual position taken. Use it alongside the companion Practice Note: Brexit—consumer protection [Archived], which examines in detail Brexit’s effect on consumer protection, particularly within the framework of regulating business-to-consumer (B2C) contractual relationships and trading practices, as well as enforcement and consumer remedies. It addresses the principal issues, the steps taken by the government in the run-up to exit day and afterwards (including discussion of the ‘no deal’ consumer regulations mentioned below), the implications for UK consumers and for businesses, and other key developments...

Read More Right Arrow
CHECKLISTS
Online consumer digital content terms and conditions: UK compliance checklist covering CRA 2015 fairness, CCR 2013 information and DMCCA 2024 unfair practices

This Checklist highlights the key considerations when creating or revising online terms and conditions for delivering digital content to consumers. It is intended for use where a lawyer needs to ensure those terms and conditions meet consumer protection law (and any accompanying guidance)... Use this Checklist alongside: Key consumer information requirements—checklist Information requirements under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013—checklist Consumer cancellation rights under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013—Digital Content—Flowchart General information to be disclosed by e-commerce websites Drafting consumer contracts—checklist For insight into the principal legal points to address when planning and building a business-to-consumer (B2C) e-commerce site for trading with consumers, see Practice Note: Business to consumer e-commerce—legal issues... Introduction Businesses selling to consumers face more stringent legislative obligations and therefore must scrutinise their terms and conditions, as well as their marketing communications, with particular care...

Read More Right Arrow
CHECKLISTS
Online B2C goods supply terms: UK drafting and compliance checklist (CRA 2015, CCR 2013, DMCCA 2024) covering fairness, transparency, information, e-commerce and data protection

This Checklist outlines the core considerations when creating or updating online terms and conditions for supplying goods to consumers. It is aimed at lawyers seeking to confirm that those terms comply with consumer protection legislation and any related guidance... Use this Checklist in conjunction with: Key consumer information requirements—checklist Information requirements under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013—checklist Consumer cancellation rights under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013—Goods—Flowchart General information to be disclosed by e-commerce websites—checklist Drafting consumer contracts—checklist For a discussion of the principal legal issues when designing and developing a business-to-consumer (B2C) e-commerce website for trading with consumers, see Practice Note: Business to consumer e-commerce—legal issues... Introduction Businesses that trade with consumers face more demanding legislative requirements and must therefore scrutinise their terms and conditions, as well as their marketing materials...

Read More Right Arrow

View the related News about B2C (Business to Consumer)

NEWS
UK CMA unconditionally clears T&L Sugars’ acquisition of Tereos’s UK B2C sugar business at Phase 2 on failing firm grounds; plus upcoming UK competition calendar

Mergers CMA unconditionally approves T&L Sugars/Tereos merger after phase 2 The CMA published the final report from its phase 2 inquiry into the expected purchase by T&L Sugars Limited (TLS) of the UK packaging and distribution site and business-to-consumer (B2C) operations (the Target) of Tereos United Kingdom and Ireland Limited, from Tereos SCA (Tereos)...

Read More Right Arrow
NEWS
UK competition law round-up: CMA’s Spreadex/Sporting Index phase 2 reference; Atlantic Joint Business Agreement timetable shift; Subsidy Advice Unit’s English Investment Zones advice; upcoming dates

Mergers Spreadex/Sporting Index referred to phase 2 The CMA has referred to phase 2 the completed purchase by Spreadex Limited (Spreadex) of the business-to-consumer (B2C) arm of Sporting Index Limited (Sporting Index). Spreadex and Sporting Index both deliver online fixed odds betting and online sports spread betting services to customers in the UK. Spreadex is additionally involved in financial spread betting as well as casino betting...

Read More Right Arrow
NEWS
UK and EU competition law update: CMA merger and antitrust actions, CAT and Court of Appeal rulings, AI foundation models, home heating review, and State aid developments, 18 April 2024

In this issue: UK mergers UK antitrust UK private actions UK competition policy UK market studies EU state aid Russia’s war against Ukraine LexTalk®Competition: a Lexis®Nexis community Daily and weekly news alerts New and updated content Caselex UK mergers Spreadex/Sporting Index referred to phase 2 The CMA has referred to phase 2 the completed purchase by Spreadex Limited (Spreadex) of the business-to-consumer (B2C) operation of Sporting Index Limited (Sporting Index). Both businesses offer UK customers online fixed-odds betting and online sports spread betting, while Spreadex also provides financial spread betting and casino betting. On 11 April 2024, the CMA confirmed the deal met the threshold for an in-depth investigation. During phase 1, the authority concluded the merger gives rise to an SLC owing to horizontal unilateral effects in the UK supply of licensed online sports spread betting. Notably, the CMA considered that the transaction may have led to a monopoly by eliminating...

Read More Right Arrow

View the related Practice Notes about B2C (Business to Consumer)

PRACTICE NOTES
EU Digital Content and Services Directive 2019/770: scope, conformity, updates, remedies, termination, modifications, GDPR, and relationship with the Sale of Goods Directive

This Practice Note outlines Directive (EU) 2019/770 (OJ L 136/1) on certain aspects of contracts for the supply of digital content and digital services—the EU Digital Content Directive (EU DCD)—brought in as part of the European Commission’s Digital Single Market strategy. The EU DCD sets out a range of consumer rights and remedies for business-to-consumer (B2C) agreements covering digital content or digital services, and is complemented by Directive (EU) 2019/771 (OJ L 136/28) on certain aspects concerning contracts for the sale of goods, the EU Sale of Goods Directive (EU SGD). For more on the EU SGD, see Practice Note: The EU Sale of Goods Directive. The EU DCD entered into force on 11 June 2019. EU Member States had to adopt and publish the measures needed to comply by 1 July 2021 and to apply them from 1 January 2022. The national transposition measures can be viewed on the EUR-Lex website. Key information EU Digital Content Directive title: Directive (EU) 2019/770 of the...

Read More Right Arrow
PRACTICE NOTES
Post-Brexit UK consumer protection: legislative amendments, enforcement and redress changes, cross-border cooperation, and TCA implications (position at IP completion day)

ARCHIVED: This Practice Note is archived and no longer updated. It examines the impact of Brexit on consumer protection, reflecting developments up to 6 January 2021. For information on the effect of IP completion day on consumer protection, and for developments in this area, see Practice Note: What does IP completion day mean for consumer protection? The Note explores Brexit’s implications for consumer protection, with particular regard to regulating business-to-consumer (B2C) contracts and trading conduct, as well as enforcement and consumer remedies. It also addresses enforcement mechanisms and the avenues of redress open to consumers. Consumer protection law in the UK stems in part from EU law and in part from domestic UK law. In many respects, the immediate effects of Brexit have been muted in consumer protection, given the EU’s regulatory fragmentation and the fact that EU Member States routinely navigate bespoke requirements in cross-border contexts, especially for cross-border transactions. That said, consumers—and therefore businesses—have nonetheless experienced some impact...

Read More Right Arrow
PRACTICE NOTES
UK business-to-consumer e-commerce: platform regulation, consumer law, data protection and online contracting—key legal issues, reforms, cross-border considerations, AI, advertising and security

Practice Note This Practice Note highlights some of the principal legal considerations to bear in mind when engaging in online trade with consumers. The term ‘consumer’ varies across statutes, yet typically denotes a natural person acting for reasons wholly or chiefly beyond that person’s trade, business, craft or profession. Broad commercial law topics—such as the state of goods, standard of services, competition, and taxation—are not examined in depth in this Practice Note. Additional legal obligations may influence particular online ventures depending on sector-specific regimes or the nature of the goods or services offered (eg rules relevant to financial services, consumer credit, ticket sales or resales, unsolicited products, auctions, gambling, or online pornography); where pertinent, these should be reviewed and likewise fall outside the scope of this Practice Note. For guidance and commentary on business-to-business (B2B) e‑commerce, consult Practice Note: Business to business e‑commerce—legal issues. This Practice Note includes references to assimilated law. Assimilated law is the term applied to retained EU law (‘REUL’) that continues to have effect after...

Read More Right Arrow

View the related Precedents about B2C (Business to Consumer)

PRECEDENTS
Template website terms and conditions for online sale of goods to consumers (B2C) — England and Wales

Before purchasing anything on our website, please read these important terms and conditions and ensure they include everything you expect and nothing you are unwilling to accept. Summary of some of your key rights: The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 state that, in most cases, you can change your mind within 14 days of receiving your goods and receive a full refund. The Consumer Rights Act 2015 requires goods to be as described, fit for purpose and of satisfactory quality. During the expected lifespan of your product, you are entitled to the following: up to 30 days: if your goods are faulty, you can get a refund; up to six months: if repair or replacement is not possible, you are entitled to a full refund in most cases; up to six years: if the goods do not last a reasonable length of time, you may be entitled to some money back. This is a summary...

Read More Right Arrow
PRECEDENTS
B2C cancellation clauses and forms: UK precedents for distance/off‑premises goods, services and digital content under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013

Cancellation clauses—doorstep or distance sales contracts 1 Right to cancel 1.1 You are entitled to cancel this contract within 14 days without stating any reason. [ However, for certain goods you do not have the right to cancel, or you may lose that right in specific circumstances. This is explained further in clause 1.6 below. ] 1.2 [ The cancellation period will end 14 days after the day on which you receive, or a person you nominate receives, [ the goods OR the last good OR the last lot or piece OR the first good ] . OR 1.3 The cancellation period will end 14 days after the day on which you receive, or a person you nominate receives: 1.3.1 the goods (unless one of the options below applies to your order); or 1.3.2 the last good (if you ordered multiple goods in a single order and they are delivered separately); or 1.3.3 the last lot...

Read More Right Arrow
PRECEDENTS
Precedent mail-order catalogue B2C goods supply terms and conditions: cancellation, delivery, payment and liability—governed by the laws of England and Wales

Please carefully review these important terms and conditions before purchasing from our catalogue and ensure they include everything you expect and nothing you would refuse to accept. Summary of some of your key rights: The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 state that, in most situations, you have 14 days from the day you receive your items to change your mind and obtain a full refund. The Consumer Rights Act 2015 requires goods to match their description, be suitable for their intended use and be of satisfactory quality. Across the anticipated lifespan of your purchase, you are entitled to: up to 30 days: if your goods are faulty, you can claim a refund; up to six months: if repair or replacement is not possible, in most cases you are due a full refund; up to six years: if the goods do not last a reasonable length of time, you may be entitled to some money back; ...

Read More Right Arrow

View the related Q&As about B2C (Business to Consumer)

Q&As
Limits on automatic renewal provisions in B2B and B2C contracts

Automatic renewal clauses Automatic renewal clauses may present in various formats to the following overall effect: open-ended contract subject to notice—“This Agreement will remain in force for a term of [three] years from the commencement date...”

Read More Right Arrow