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BCAP code meaning

What does BCAP code mean?
In legal practice, “BCAP Code” refers to the UK Code of Broadcast advertising, which sets standards for the content and scheduling of television and radio advertisements and sponsorship credits. It is written by the Broadcast Committee of Advertising Practice and administered by the Advertising Standards authority (ASA) under a co‑regulatory arrangement designated by ofcom under the Communications Act 2003. The BCAP Code is not legislation, but compliance is required in practice through broadcasters’ licences and ASA enforcement, with Ofcom retaining statutory backstop powers. The Code requires broadcast advertising to be socially responsible and not misleading, harmful or offensive, and contains detailed sector rules (including alcohol, gambling, medicines, motoring, environmental claims, pricing and HFSS foods) and protections for children, together with scheduling restrictions. Political advertising on TV and radio is prohibited in statute and reflected in the Code. It should not be confused with Ofcom’s broadcasting code, which regulates editorial programme content. TV adverts are pre‑cleared by Clearcast and many radio adverts by Radiocentre against BCAP requirements. ASA rulings can require amendment or withdrawal of adverts; persistent non‑compliance may lead to Ofcom action. Jurisdiction: the BCAP Code applies across England & Wales, Scotland and Northern Ireland. It does not apply in Ireland, where...
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View the related News about BCAP code

NEWS
UK commercial law update: ASA drops energy labelling rules; EWHC on default interest and advisory fees; Procurement Act changes; HMRC customs; supply chain ransomware and forced labour.

In this issue: Advertising, marketing and sponsorship Contracts International Public procurement Supply chain Supply of services LexTalk®Commercial: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Advertising, marketing and sponsorship The Advertising Standards Authority (ASA) has confirmed that the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) will delete energy labelling requirements from their Codes and related guidance following a review and public consultation. The rules being withdrawn are CAP Code 11.8 and 11.9, and BCAP Code 9.9 and 9.10, which were added in 2011 to align with legal obligations to include energy labels and product fiche details in specified ads. CAP and BCAP consulted from 3 February to 4 March 2025 and received no objections. See: LNB News 27/10/2025 20. ASA rulings—29 October 2025: The ASA considered a single complaint about an in‑app advert by WHG (International) Ltd...

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NEWS
UK and EU commercial law weekly: ASA Vodafone ruling; CAP/BCAP DMCC Act 2024 changes; BNPL regulation; UK-EU partnership; EHRC Code consultation

In this issue: Advertising, marketing and sponsorship Consumer protection International Supply of services Daily and weekly news alerts New and updated content Dates for your diary Trackers Latest Q&A Advertising, marketing and sponsorship ASA rulings—21 May 2025 The Advertising Standards Authority (ASA) assessed two objections to Vodafone Ltd’s website promotions about pricing. Concerns centred on misleading savings representations and the way promotional prices were put forward. The ASA upheld both challenges. See: LNB News 21/05/2025 9. CAP and BCAP implement new misleading advertising rules under Digital Markets Act The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have revised their advertising rules to mirror the unfair commercial practices regime in the Digital Markets, Competition and Consumers Act 2024. From April 2025, advertisers must disclose the total price, are barred from fake reviews, must identify incentivised reviews, and must not present consumer reviews in a misleading way. The...

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NEWS
TMT weekly: AI in dispute resolution and DeepSeek; EU systemic-risk models; Ofcom OSA powers; DSA election toolkit; EU cybersecurity blueprint; CAP/BCAP 'less healthy' ads; FSB crypto review

In this issue: New technologies Information technology Internet Advertising, marketing and sponsorship LexTalk®TMT: a Lexis®Nexis community Daily and weekly news alerts New and updated content Dates for your diary Trackers Useful information New technologies AI in dispute resolution—balancing the risks and opportunities Dispute Resolution analysis: AI stands to reshape dispute resolution, boosting efficiency and cutting costs. As AI’s role within the legal sphere accelerates, there is a growing obligation to balance its promise against likely risks to reliability, accountability, privacy and ethics. This article examines the changing place of AI in dispute resolution, the advantages it can bring, the drawbacks it presents, and the importance of planning to reduce the potential hazards it may create. Authored by Rebecca Warder, Head of Knowledge Management, Hausfeld & Co, Lucy Pert, Co-Head of Commercial Disputes and Partner, Hausfeld & Co, and Edward Nyman, Senior Associate, Hausfeld & Co. See News Analysis: AI in dispute resolution—balancing the...

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View the related Practice Notes about BCAP code

PRACTICE NOTES
UK Advertising Law: DMCCA 2024, CAP/BCAP Codes, ASA/Ofcom Enforcement, OSA 2023 Duties, BPR 2008, IP and Data Protection, Complaints, Sanctions and the Online Advertising Programme

Regulatory regime overview Advertising in the UK is governed by legislation alongside self-regulatory industry codes, chiefly the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (BCAP Code) (outlined below). Self-regulation plays a central role in the UK; however, broadcast advertising operates within a statutory framework under the Communications Act 2003 (CA 2003). Marketers should also be mindful of sector-specific rules and codes. The principal laws addressing unfair or misleading commercial practices, which also inform the CAP and BCAP Codes, include: Chapter 1 of Part 4 and Schedule 20 to the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) The Business Protection from Misleading Marketing Regulations 2008 (BPR 2008), SI 2008/1276 Consumer protection from unfair trading From 6 April 2025, Part 4, Chapter 1 of the DMCCA 2024 largely repealed the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277, save for certain transitional provisions concerning a...

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PRACTICE NOTES
A UK practitioner’s guide to influencer advertising compliance and protections: CAP/BCAP, DMCCA 2024, Online Safety Act 2023, EU DSA, child influencers and brand protection

This Practice Note reviews how influencer activity is regulated and what protections exist against online harms. It looks at: the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code); the UK Code of Broadcast Advertising (BCAP Code); Part 4 of the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024), which revoked and replaced the Consumer Protection from Unfair Trading Regulations 2008, SI 2008/1277 from 6 April 2025. It also addresses potential duties on UK platforms affecting influencers under the Online Safety Act 2023 (OSA 2023), and when Regulation (EU) 2022/2065, the EU Digital Services Act (EU DSA), could apply to a UK-based influencer’s activity. Finally, it considers practical ways influencers can safeguard their personal ‘brand’ as it develops through their influencer activity. This Practice Note is intended to support practitioners advising influencers. For practical guidance on matters which may arise when advising brands engaging with influencers, see Practice Notes: Dealing with social media influencers—the...

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PRACTICE NOTES
Glossary of UK Film and Television Legal and Regulatory Terms: A–B

For other frequently used film and TV terms, see the following: Film and TV glossary C–D Film and TV glossary E–H Film and TV glossary I–L Film and TV glossary M–P Film and TV glossary R–S Film and TV glossary T–W Abandonment When a commissioning producer acquires takeover rights and, then or later, at any time, decides in their sole and absolute discretion that completing the film is not financially viable, they may, by notice in writing, delivered to the film production company itself, formally declare the production of the film abandoned and thereby bring the film’s production to a formal end. Acquisition agreements These agreements are intended for use in circumstances where a company obtains from the film’s owner rights across multiple separate media for a specified territory. See: Acquisition agreement—film—rights in a number of separate media for a designated territory—owner of film: Encyclopaedia of Forms and Precedents [58]. Advertising Standards Authority (ASA) ...

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