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Clickwrap meaning

What does Clickwrap mean?
Clickwrap describes the online process by which a user actively clicks an “I agree” or “Accept” button to proceed, evidencing assent to website or app terms and conditions, software licences or privacy notices. It is a descriptive, non-statutory expression, recognised in UK and Irish case law and consistent with principles of contract formation. Key features are: clear and reasonably prominent notice of the terms, an accessible link to the full text before acceptance, an affirmative action (the click) tied to that notice, and the ability to keep reliable records (audit trails) of the user’s assent. Properly implemented, a click can operate as an electronic signature for contract formation under UK retained eIDAS rules and the Electronic Communications Act 2000, and equivalent Irish eIDAS legislation. Enforceability typically turns on reasonable notice and transparency (and, for consumers, fairness requirements under the Consumer Rights Act 2015 in the UK and the Consumer Rights Act 2022 in Ireland). Onerous or unusual clauses require especially prominent presentation. Clickwrap is generally distinguished from “browsewrap”, where terms are merely posted without active assent. Approach and usage are broadly consistent across England & Wales, Scotland, Northern Ireland and Ireland for e-commerce, SaaS sign-ups and app installs.
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NEWS
USA — Live Nation/Ticketmaster move to compel arbitration of consumer antitrust claims; reliance on clickwrap assent; Ninth Circuit Heckman/New Era ADR unconscionability ruling distinguished in SDNY

In a 24‑page memorandum lodged on 15 November 2024, Live Nation and Ticketmaster contended that plaintiffs Abraham Liefer and Tamara Stevens must pursue their consolidated antitrust case in arbitration, emphasising that they had repeatedly assented to the defendants’ terms of service whenever they performed actions on the companies’ websites or platforms. According to the motion, those actions encompassed logging into Ticketmaster accounts, accepting transfers of tickets issued by Ticketmaster, and each occasion on which they purchased tickets on the defendants’ sites. The arbitration application stated that the terms of service consistently contained a mandatory arbitration clause that extends to any claim or dispute connected to services offered by or through the defendants. The motion further asserted: ‘Defendants’ records confirm that plaintiffs agreed to the terms on many occasions, including when they accepted transfers of the tickets issued by Ticketmaster that they allege to have purchased on secondary ticket exchanges.’ In addition, whenever customers clicked the ‘Accept Tickets’ button and consented to the defendants’ terms, they were automatically directed to Ticketmaster’s...

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View the related Practice Notes about Clickwrap

PRACTICE NOTES
B2B e‑commerce legal issues: contract formation, browsewrap/clickwrap, e‑signatures and records, platform and ISSP regulation, data protection and security, website notices, competition, and cross‑border considerations

Practice Note This Practice Note offers guidance on the principal legal considerations for business to business (B2B) e-commerce carried out via websites, online platforms, mobile apps and email. It addresses how contracts are formed—including offer, acceptance, incorporation and consideration—and what formalities apply in these environments, such as electronic signatures and maintaining electronic records. It also examines the enforceability of browse wrap (also known as browse-wrap, browsewrap or click free) and click wrap (also known as click-wrap or clickwrap) terms. It further sets out the laws applicable under the Electronic Commerce (EC Directive) Regulations 2002 (E-Commerce Regulations 2002), SI 2002/2013, which govern information society services operating in the UK. Where businesses rely on online platforms or m-commerce, the legal questions usually mirror those arising for any website. Accordingly, this Practice Note uses ‘website’ for ease and flags any differences unique to platforms or m-commerce only where relevant. Throughout, references are made to assimilated EU law. Assimilated law is the term applied to retained EU law (‘REUL’) that continues in force...

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PRACTICE NOTES
Incorporating standard terms into contracts: practical steps, battle of the forms, e‑commerce clickwrap, course of dealing and post‑contract variations (England and Wales)

This Practice Note sets out the practical measures a business can use to ensure its standard-form terms and conditions are successfully incorporated into both contracts and agreements. It offers direction on securing the inclusion of one party’s standard terms and conditions within a contract, on how to succeed in the battle of the forms, and on resisting efforts by the counterparty to import their own standard terms and conditions into the agreement. See also: Effectively incorporating standard terms and conditions—checklist. For guidance on the purpose, benefits and drawbacks of using standard terms and conditions, see Practice Note: Standard terms and conditions—advantages and disadvantages...

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