Powered by Lexis+®
Jurisdiction(s):
United Kingdom
CASE STUDY

“LexisLibrary gives us the most relevant and recent cases and always has the latest information on them. It makes research so much easier. We're more cost-effective for our clients and more efficient each day”

Advocates

Access all documents on Financial Promotion Order (FPO)

Financial Promotion Order (FPO) meaning

What does Financial Promotion Order (FPO) mean?
In UK financial services practice, the financial promotion Order (FPO) is used to determine whether a communication about investments must be approved by an FCA‑authorised person or can be made without approval under a statutory exemption. It is shorthand for the financial services and markets act 2000 (Financial Promotion) Order 2005 (SI 2005/1529), as amended. This secondary legislation under fsma 2000 defines “controlled investments” and “controlled activities” and sets out the main exemptions to the section 21 FSMA financial promotion restriction. Frequently used exemptions include communications to investment professionals (article 19), high net worth companies and unincorporated associations (article 49), one‑off communications, and certain intra‑group and overseas communications. Exemptions often carry conditions, including prescribed investor statements and eligibility criteria. The Order is periodically amended, including to update the scope of controlled investments and the operation of exemptions. Practitioners rely on the FPO when structuring marketing, websites, emails, seminars, social media and deal documentation for securities and alternative investments. Incorrect reliance on an exemption risks breach of section 21, with regulatory and criminal consequences. Usage and effect are consistent across England & Wales, Scotland and Northern Ireland. The term is UK‑specific; there is no Irish “FPO”. In Ireland, advertising and investor communications are...
Speed up all aspects of your legal work with tools that help you to work faster and smarter. Win cases, close deals and grow your business–all whilst saving time and reducing risk.

View the related Practice Notes about Financial Promotion Order (FPO)

PRACTICE NOTES
UK cryptoasset financial promotions: HM Treasury consultation outcomes, FPO 2023 amendments, FCA rules (PS23/6; FG23/3), approval routes, exemptions, consumer journey requirements, and 2024 compliance review

Background to the regulation of cryptoasset promotions in the UK Following the establishment of the Cryptoassets Taskforce (CATF) in March 2018, by October 2018 the CATF had issued its final report. Chapter 4 considers the risks and potential advantages linked to cryptoassets. On financial promotions, the report observes that advertising, often directed at retail investors, is frequently neither fair nor clear and may mislead. Commonly, adverts: overstate the benefits; rarely flag volatility risks, the reality that consumers can both gain and lose their investment, and the absence of regulation; include cases where regulated firms market cryptoasset products without making clear that this aspect of their business is not regulated. After the report’s publication, the UK government began consulting on legislation to bring certain cryptoasset promotions within the Financial Services and Markets Act 2000 (FSMA 2000), and therefore under the Financial Conduct Authority’s (FCA) remit. In parallel, the FCA opened a consultation on the requirements that would apply to financial promotions...

Read More Right Arrow
PRACTICE NOTES
UK Financial Promotion Order: key exemptions and 2023–2024 amendments to high‑net‑worth and sophisticated investor regimes, with recipient‑, arrangement‑ and source‑based routes

Exemptions from the financial promotion restriction This Practice Note examines exemptions from the financial promotion restriction that are most pertinent to financial services practice. For broader detail on the restriction in general, see Practice Note: The financial promotion regime—essentials. The exemptions to the restriction fall into three categories and are contained in the Financial Services and Markets Act 2000 (Financial Promotions) Order 2005, SI 2005/1529 (FPO). They are arranged by type of activity: provisions covering every controlled activity (FPO SI 2005/1529, Pt IV) provisions for deposits and insurance (FPO SI 2005/1529, Pt V) provisions for specified controlled activities, excluding deposit taking (FPO SI 2005/1529, Pt VI) provisions for controlled claims management activities (FPO SI 2005/1529, Pt VIA, arts 73A–73J) For guidance on the exemptions applying to all controlled activities, see Practice Note: Exemptions for all controlled activities; for guidance on deposits and insurance, see Practice Note: Exemptions for deposits and insurance; and for controlled claims management activities, see Practice...

Read More Right Arrow
PRACTICE NOTES
Financial Promotion Order 2005: Corporate Exemptions for Transactions, Takeovers, Listings, Company Communications and Recipient-based Promotions (UK)

Scope of this Practice Note This Practice Note outlines the exemptions from the financial promotion restriction most pertinent to corporate work. For detail on the restriction itself, see Practice Note: The financial promotion regime—essentials. The exemptions addressed here appear in Part VI of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, SI 2005/1529 (FPO), as amended, including by the Financial Services and Markets Act 2000 (Claims Management Activity) Order 2018, SI 2018/1253, and the Financial Services and Markets Act 2000 (Amendment) (EU Exit) Regulations 2019, SI 2019/632. They cover: transaction-led financial promotions company-focused financial promotions recipient-specific financial promotions A graphic summarises the exemptions within each of these three categories: Financial Promotion Order—groups of exemption. The FPO 2005, SI 2005/1529, sets out more than 70 exemptions available to those who are not PRA/FCA authorised. This Practice Note considers the carve-outs from the financial promotion restriction of particular relevance to corporate practice. For more information about...

Read More Right Arrow