A holding announcement, Rule 2.4 announcement, possible offer announcement or talks announcement is the market statement used in public M&A to tell the market that a possible offer for an offeree company is under consideration, typically when discussions are ongoing or following a leak, rumour or unusual share price movement. It is usually issued by the offeree (and sometimes by a potential offeror) and is not a firm offer.
The terminology derives from Rule 2.4 of the UK City Code on Takeovers and Mergers and the equivalent Irish Takeover Rules, rather than statute; “holding” and “talks” are descriptive market terms.
Key features include: timing and content governed by Rule 2 (Announcements) to avoid a false market; in specified circumstances, the potential offeror must be named; publication commonly triggers the Rule 2.6 “put up or shut up” 28-day deadline for any named potential offeror to announce a firm intention to make an offer under Rule 2.7 or to withdraw, subject to Takeover Panel consent to extensions; continuing obligations to update and controls on selective disclosure.
Usage is broadly consistent across England and Wales, Scotland and Northern Ireland (UK Takeover Code, supervised by the Takeover Panel) and Ireland (Irish Takeover Rules, supervised by the...